Yeah, the line of thinking there was definitely "We make most of our money on large trucks and SUVs, so those will be our most profitable EVs". Definitely a mistake, but they've learned from it.    That's another reason why these affordable EVs make so much sense. It's going to where the demand actually is. Younger people often seem to be far more accepting of EVs, and willing to buy them, but most of them can't afford a 70 grand truck. But they can afford a new car that's 25-30k.   Time will tell, but another part about this strategy that I find brilliant is it seems like Ford's not just stopping at affordability. Like these aren't just gonna be shitty cars that rely entirely on price to sell. It sounds like they're actually pushing for them to be fun, and interesting cars.    That's the best part of this equation imo as an enthusiast myself. I've often said where Ford is the best car company in the world is with their affordable aspirational products. Dream cars, the kinds of cars people love, and have a strong emotional attachment to, but that are also obtainable, no-one does that better than Ford.    So if these affordable EVs come out and they're these awesome looking, fun to drive, reliable, well equipped products, I think Ford's gonna run away with it. 

The other issue is that Auto makers thought that making EV products that where full sized Trucks would be the smart move to do-its the biggest segment sales wise (at least in the US) and people don't have issues dumping say $65-75K on them, it would be a home run-help in the CAFE dept and make a tidy profit at the same time, but unfortunately the physics and that market being pretty conservative doesn't help out in the sales department.   

Depends on what market your talking about-the C segment is the biggest in the world   The A class segment is pretty small in the EU-only 500K units or so, vs the B or C-CUV market that makes up about 5 million sales between the two of them.    https://www.jato.com/resources/media-and-press-releases/european-new-car-market-growth-in-2024-driven-by-hybrids-and-chinese-brands   The new Twingo isn't a bad looking product for being a City car...I'll give it that much.   

Farley is probably correct now, after first being wrong, but question remains of where is the sweet spot on EV pricing?  We hear $30k mentioned often more recently but who knows if that’s ideal starting point?  Only time will tell.   Just watched a video review of a sub $26,000 (20,000 pounds) Renault Twingo and one of the points made is that there are a growing number of small affordable EVs from European Legacy manufacturers that are now competing with Chinese EVs.  Sure, an A segment isn’t for everyone but this new Twingo appears extremely functional for those who either want to get from point A to B, and or want to reduce their CO2 footprint.  For the price I like it better than Fiat 500e.   Creative engineering seems to have resulted in adequate space for a tiny car powered by only 27.5 kWh LFP battery, yet gets 163 miles of range, excellent for a City car.  Low weight no doubt helps energy efficiency and thus contributes to lower costs.  I hope Ford’s new EV will also stand out with unexpected efficiency, just in a larger package.   For what it’s worth I like the Twingo being a 4-seater 4-door, rear seats that slide and fold, as well as the passenger’s front seat for long cargo, and also like rear doors that open into bodywork instead of rear wheel wells.  I cringe at that. ☹️  

This is why I try to give Ford credit. People always judge with hindsight, saying oh these brands are all so stupid for investing so heavily in EVs. Yet they forget when these decisions were being made, a lot of markets were pushing hard for a ban on new gasoline sales, I believe much of Europe was 2030-2035 for a ban on pure ICE sales.    Brands thought they had no choice but to invest billions in EVs. Let's also try to remember that when Ford first released the mach-e and lightning, they were selling like gangbusters. I believe the waiting list for the lightning was something like 2-3 years at its peak.    That obviously changed, but it's easy to see why Ford would have seen that at the time, and come to the conclusion that EV demand was higher than it actually was.    Their plans are all over the place, but I respect their ability to recognize something isn't working, and pivot their strategy. A lot of companies don't do that. I fully believe the approach they have now, pushing smaller, affordable EVs and then EREV and hybrids for larger vehicles makes a ton of sense. There was a lot of pain in getting here, but I they have a stellar strategy in place now. 

Yup, being replaced with a BEV version.

Same here.  I used to hate the thought of texting...until I had texting.  Wow, what a difference.  Now I hate talking on the phone.     We're getting fired upon!  Hold on, let me text Joe to see if he can help us out.  He has notifications silenced.  Maybe he'll see it later.  LOL     That was nice to let you pay MSRP and wait.  Of course, it did have a pretty long trip from the factory.   Wait, ICE boxsters and caymans are discontinued?  I didn't realize that.  

Lariat doesn't come standard with AWD anymore, it's an option.  That's where the big price reduction comes from.

IIRC, adjusted for inflation and also cars’ much higher MPG, it costs a lot less for the fuel per mile to drive same distance.  As example Camry is way more roomy than my first car, a Mustang, and gets 3 times the MPG.  Makes gas cheap by comparison. 😀   Granted, it costs a lot more to buy a fuel efficient car today even after adjusting for inflation, though in fairness much of that higher price is not due to higher MPG.

or they are making space for the 300HP model