That price includes VAT or Value Added Tax =~20% Thats close to 28,000k before VAT Its best to use French pricing to compare to USD, the UK is pricey.  The base gas Puma is €22,000 including 20% VAT = 0.8*22,000 = €17,600  before VAT or $20,173 USD The Puma EV works out to €28,800 including 20% VAT = 0.8*28,000 = €22,400  before VAT or $25,674 USD 22-28k USD isn't a bad price. The issue I'd imagine is Ford's Accounting system inability to book the profit where it should be.  I.E. FoE Marks up the cost of EU assembled vehicles to generate revenue, instaed of selling the vehicle at cost to another Ford entity  Ford Comparison: the Mach-E sells for €43,100

Hey now 😛   I'd like to think that EREV would set off some people that is more of an EV then an ICE product....but there are lots of stupid people out there. 

VW and Wall Street

Bring back the Excursion with 6.7 diesel.   Canyonero….

Currently, only about a quarter of GT Mustangs in inventory are manuals, no manual being offered in the 2.3 Ecoboost version   Overall, it’s about one eighth of Mustang sales or just over 12%.

Remember, Jim Hackett hit the ground running when Fields was fired in 2017, Lightning was a direction from the top (make this happen) and it was in quick time. After covid, Ford’s battery costs blew right out and made the long range very expensive.   Jim Farley could not have done things differently because he had an expectant Bill Ford encouraging him and Ford execs to ramp up production but in the end, they never got that deep into forward ordering and production volume never hit ramp up targets anyway.

Remember the Lightning was introduced in 2021 meaning it was developed in 2020 or earlier.  Think bad to the EV frenzy of several years back where every OEM was trying to be the next Tesla.  Getting your EV out first was essential, if you wanted to impress Wall Street.  So decisions were made.  It's easy to play a Monday Morning Quarterback now that several years have gone by.

I think 30% is optimistic, but I really hope ce1 is successful. I also want to see ce1 elements spill over into ICE and hybrid vehicles.

“I Would’ve Done The F-150 Lightning Differently” …then why didn’t he?   After all, he is the CEO of Ford Motor Company.  Admitting mistakes is one thing, but repeating mistakes time and time again is another.  

R2 looks like a restyled version of the Lincoln that Ford was considering a few years back.. It would be wise for Ford to style its CE1 as both a BEV Bronco and an upmarket Land Rover styled Lincoln…