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Much of the problems with Ford’s vehicles are its own making, look how quickly Maverick was developed when the need for a “gap filler” product was recognised and pursued with the right attitude. I hope that the same sort of mission statements were applied to certain other vehicles, the long time period to market is what kills a lot of opportunity but the right people can speed this up.
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The Bantam was based in the Fiesta and restricted to a single cab vehicle, so the appeal was limited and never sold outside of Southern Africa.
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Easy, Ford is very successful and profitable in the largest segments of the commercial vehicle markets.
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fingers crossed it works
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honestly I do wonder if ROW is hesitant to add Maverick because of that, in a similar fashion to how NA was hesitant to add the current form Ranger to potentially affect F-150 sales. At least in our market, we’ve seen it hasn’t had an affect on F-150 sales, but obviously has been affected by Maverick. But as pointed out above, there are other factors involved (factory utilization is a big one).
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They know they need affordable vehicles to grow. Problem before was the existing platforms were still too expensive to really compete and they had to fund model E investments. CE1 is giving them the opportunity to reset on platform costs and invest in BEVs at the same time. And they're applying that strategy to new ICE vehicles.
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By twintornados · Posted
Ford made and sold the Bantam in South Africa until 2011....discontinued yet Ranger still soldiers on.... -
By twintornados · Posted
As long as it has a Hemi in it......lol -
Yes and I wonder if ROW had Maverick if a similar reduction in sales would happen, if buyers are looking for lower cost more fuel efficient solution in urban areas where diesels and BOF make less sense.
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