Price

I think that EREVs will be disappointing for consumers.  There isn't enough clarity on the difference between EREV and HEV, combined with the "entrenched" mindset of the Pickup buyers, I can see how a product like this won't meet customer expectations   

I think c2 is ok from a cost standpoint just not great, but it doesn't have decades of being built with only minor changes like Toyota's platforms.  I just think ce1 showed them even bigger opportunities for low cost.

The funny thing is that it seemed like they just got it sorted out with C2.

I'm guessing that is why CE1 is going to be that down the road...they are hitting the reset button with costs and other things with it. 

I'm really hoping it works out - like you said above, it's been painful to get here, and there's been some pretty stupid decisions made in the meantime.

Eventually Farley will also declare CE1 to be also "not cost competitive" when Toyota eventually figures out how to build EV. This is the fundamental problem.    Farley is right to look at the segment with highest profit margin and go after it but it still boggles my mind that Ford is singularly the only major car company in the world incapable of building and selling a C-segment car and CUV at scale and profit. Ford is well.. Ford, it is not Lamborghini. It's not even Audi. It's like Walmart saying it can't make money operating its stores and will only focus on its streaming business. 

How is Buick a mass market brand when they offer four products and Lexus offers 13?

I'll say this, while I'm very excited about this idea, because I genuinely believe making mostly smaller, inexpensive EVs is the best move for brands and customers alike, it's just an idea. This radical approach doesn't mean anything if the actual vehicles it produces suck.    If these vehicles come out and they're hideous cheese wedges to meet areo targets with 150 miles of range, it won't matter if they're cheap, they'll flop hard. But everyone who's seen this truck seems to come away liking it a lot, people like Sandy Monroe who said he leased a lighting instead of buying it, because it's just a placeholder until this truck comes out. It was actually him, and he's notoriously brutal in his views on things, who called the platform a model t moment after seeing all the details, he also likened it to the gen 1 Tarus and the impact that had on the industry. Dealers and Ford employees who've seen the truck also seem to really like it. That's promising at least. 

This year.2025 was a roller coaster year for EVs https://www.npr.org/2025/12/29/nx-s1-5638592/electric-vehicles-2025