There are things they could do that look cool, but don't look like an original truck. Like I really like this fender shape for whatever EV this ends up being, the way it flairs out and drops down gives me hints of the ford GT front fender, just more squared off. It's nothing like the traditional upright blocky truck front ends, but as its own thing, I like it a lot. It's a very small, but promising design cue. 

Let's stop the doom and gloom for a minute about loss of Ford nameplates. Right now, Ford has more global nameplates that what it did in the 1960s.    Yes, compared to say the 1980s and 1990s, it has less. But those years were very inefficient when you had two compact cars, two mid-size cars, and two full size cars at times in the same markets.    And that is not even global. 

The UEP does appear to be much like the Model T (or Model A too) in which the same vehicle could be used for like 6 different body styles. That appears to be something similar to what Ford appears to be doing with the UEP. Remains to be seen much bodywork they will share. 

Yeah, range and styling are my two biggest concerns. I'm worried they're gonna give it a super small battery to meet cost targets, and it's gonna have like a 180 mile range. I also fear they're gonna get so lost in areo that the final design will be too off-putting.    Based on everything that's been said, I'm not expecting it to look like the rest of Fords truck lineup, but that's not a bad thing by itself if it looks good, but in a less traditional truck way, there's a huge segment of buyers who aren't fond of traditional truck styling, but find truck versatility really appealing. Trying to appeal to them could be a smart play to avoid competing with Ford's existing truck lineup and to help diffentiate this truck from other Ford offerings.    The SC has kinda flopped because the maverick is so compelling, Hyundai has virtually no credibility in the NA truck market, and the styling was this awkward middle child that was too afraid to try something new, but also too afraid to really lean into traditional truck design.

Much of what is actually said is because of investors...the F-150 Lightning is a good product, but I'm guessing didn't make Ford money and the market wasn't ready or wanted it either. No full sized EV pickup has done well vs its ICE counterparts.   The one fear I have with the CE1 is that its going to look like a pickup but be more along the lines of a Santa Cruz then a Maverick and turn off its typical Ford customer,  and will cost more like $39K vs $30K. If they can get the price closer to $30 that will make people more accepting of whatever shortcomings it might have. That is going to be key in making it successful, its primarily its price. Outside of gas prices going crazy (just paid $2.59 this morning), I really think EVs are going to struggle for the time being. Cars are just too expensive and people are getting pinched all over the place and can't afford them. 

Yea, exactly. Remember what Ford's head honcho said back in August?   This is a Model-T moment for us at Ford. A chance to bring a new family of vehicles to the world that offer incredible technology, efficiency, space, and features.   Jimbo and Billy Boy also used Model-T moment theme in their statement about F-150 Lightning start of production in 2022:   As Bill Ford said today, “This moment [F-150 Lightning start of production] is every bit as important to the company as when the Model T first started rolling off the assembly line.” He’s exactly right.   Of course, we all know how disastrous FoMoCo's handling of that product turned out to be. The credibility of Ford's big shots is now worse than that of politicians. If Ford doesn't deliver with Universal Electric Platform and Production System, they won't have another chance.

It'd be hard not to!  lol

And next year should be way down as a result.  

Yeah I forgot about the GM version! Thanks for refreshing my memory!