Just don't assume it is a Jeep/Bronco like this knucklehead:
https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.cbsnews.com/colorado/news/black-bear-pass-southern-colorado-closed-kia-telluride-stuck/&ved=2ahUKEwj8-c_elMCSAxUDzvACHSECKTcQFnoECBwQAQ&usg=AOvVaw0zzZeOK0HbYcK9p5XfHSsy
My point exactly. If you're buying a work vehicle you're going to research payload, towing, maintenance, 3rd party fitments and price. And who doesn't already know what is offered in that space?
Almost everybody eats Chinese but I have never seen a tv ad for a chinese restaurant. Advertising is overrated outside of new vehicle intros and major sales.