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Plenty of time for Ford to cancel it all when the next administration start enforcing CAFE laws again 🙃 But seriously, Ford is spending a lot of money on new model development now to catch up.
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Navigation-style: Polaris, Altair, Azimuth, Zenith. Horse-style: Pegasus, Centaur.
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By fuzzymoomoo · Posted
If I were in charge of Lincoln, I would stay as far away from the whole Mark ____ naming convention as I can. I understand its history but it just sounds old at this point. I can’t hear or read the name Mark___ and not think of a septuagenerian driving around at 15 mph below the speed limit and can barely walk. You’re not going to draw the kind of younger buyers Lincoln desperately wants to attract with that kind of image. Sometimes history is better off left as just that, history. -
I like Navicross for this. I would also be tempted to name it Mark Four, if is a serious off road four wheel drive vehicle like a Range Rover.
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Typical T6 timing, batching changes at a natural break point. When Bronco updates, those changes are also needed to make luxury versions work properly too. Yeh, I know that’s like duh but it makes T6 very affordable and lowers costs. The frustrating thing is that Ford is ordering vehicles based on assumptions and honestly, a lot of those are wrong or just whim/conviction in higher ranks. (chiefs take flight when change of circumstances brings doubt)
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This discussion also begs the question of what is happening at CAP in 2029, will CD6 be done and replaced by something newer and better? See this is the thing, you can’t talk about TTP in isolation and I’m waiting for the other shoe to drop - I get that Ford imay not ready to say anything yet because UAW agreement but clearly money will need to be spent there..
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In spite of government subsidies, BEV sales are not really increasing as expected. Diesel pickups are still selling strongly as is the Toyota RAV4 hybrid which is often in the top three spots Chinese brands are slowly moving up the charts, displacing weaker Euro and Japanese brands, there’s a kind of inevitability to that. In regards to being green people are working out that it’s way more green and cost effective to buy a hybrid oPHEV plus good home solar an battery wit govt subsidy than buying a BEV with subsidy In Australia the Math on GHG favor the former by a long shot. A petrol hybrid makes lots of sense. Also BYD BEVs are chipping away at Tesla too as sales of the Y fall to a fraction of a few years back.
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Aren't you in Australia? How are EV sales doing down there? I know OZ has been a leader in Solar and renewables.
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I do worry about that as well, taking too big a bite too quick. With the recall spree and assorted quality issues (mostly from 3rd party things but still, the vehicle is wrapped in the Ford/Lincoln name), FMC absolutely MUST deliver knockout products over the next couple years.
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