My argument is that what drove the sale of large trucks and SUVs was the rising need to have it all so to speak, the swiss army knife of vehicles. It was people with two kids buying an expedition because "What if I need the extra space someday" or people buying an f-150 in case they ever wanted to haul something, even if most of the time it was just used as a commuter car.    My argument is that mentality is shifting. Vehicles like the maverick prove that more people are questioning why they're overbuying their vehicles, why they're buying these large, heavy, expensive vehicles when their only benefits are attributes that people hardly use. Something like a super duty really only pays off if one plans to tow really heavy things. Beyond that, there isn't much of a use case for them. They're terrible vehicles for commuting, they're terrible family vehicles due to how cumbersome they are.    So a lot of people are looking at vehicles like that, and saying "A maverick can do basically anything my super duty can apart from towing, and I don't use it to tow really. So why don't I sell it and buy a truck that can still do basic truck stuff, but is a much better commuter vehicle, and more affordable?".    You do see some hatchback and sedan customers buying mavericks. But as a maverick owner, and someone who's been on maverick forums, I can tell you there are a ton of maverick owners who came from larger trucks precisely for the reasons I mentioned. It's just a better vehicle for the actual use case of a lot of truck owners.    But that points to a larger trend. That more affordable, and smaller vehicles are starting to make a comeback. You're seeing a shift in consumer priorities where an increasing number of buyers are questioning what they actually need, and rejecting what they think they need. I could see that ushering in a future where small and affordable vehicles start to make up a larger portion of the market again, and that includes things like sedans and hatchbacks. 

Yeah I recently had a friend tell me he was fairly sure the amount of buildable combinations for Bronco exceeds F-150. I don’t doubt it based on the order guide/build and price tools. 

There was a plan to do Everest Raptor but that gave way to preference for Tremor and V6 diesel

CE1 Pickup Raptor? 😛  

A Maverick Raptor?  😁

Super Duty? There was one in desert sand with blacked out King Ranch badging on it. 

Where could Raptor expand?  Explorer?  Expedition?

https://www.aol.com/ford-pulls-guidance-warns-1-200712170.html    

Some numbers (take with a grain of salt since its from Gemini): Toyota Camry: 316,185 units (+2% from 2024)  Toyota Corolla: 248,088 units (+6.5% from 2024). Honda Civic: 238,661 units (-1.4% from 2024). Nissan Sentra: 152,578 units (-0.1% from 2024). Honda Accord: 150,196 units (-7.7% from 2024). Hyundai Elantra: 148,200 units (+8% from 2024). Kia K4: 140,514 units (+1% from 2024). Kia K5: 72,751 units (+57.1% from 2024). Nissan Altima: 93,268 units (-18.1% from 2024). Trucks:   Model  YTD YTD Change Ford F-Series 828,842 -0.69 Chevrolet Silverado 587,527 4.87 GMC Sierra 356,218 19.26 Ram Pickup 335,404 -10.11 Toyota Tacoma 274,638 42.44 Ford Maverick 155,051 -1.46 Toyota Tundra 147,610 -7.47 Chevrolet Colorado 107,867 10.05 Ford Ranger 70,960 37.54 Nissan Frontier 67,027 -3.99 Jeep Gladiator 50,463 19.79 Honda Ridgeline 48,448 6.66 GMC Canyon 36,477 -5.22 Hyundai Santa Cruz 23,962 -25.2 GMC Hummer EV 17,448 24.68 Nissan Titan 1,503 -88.74

There are 86 used Honda civics less than 10 hears old within 50 miles of me for less than $12k.