To be fair, I could see a future where Ford does tie these affordable EVs together with its icons. I'd be a lot more excited about a 30k mustang EV small coupe or hatchback, or a Bronco sport EV, than a 70k s650 EV or a 80k full sized bronco EV.    I think there's still a lot of room left to run with expanding these sub brands, and having versions of them that were based on this affordable EV platform would be a pretty neat idea. 

Really?  They did a R8C Museum delivery at the National Corvette Museum back on March 16th of a customer car.   HRG    

While I'm not a huge fan of long lifecycles, there are a few advantages I can think of. On Ford's end, it's of course more profitable long term of keep the same generation around longer. It also gives people who really like this generation of bronco design more time to buy it before it's replaced.    I also believe this approach can lend itself to a better product. It encourages Ford to rely on more timeless, and attractive designs, rather than chasing whatever the latest trend is that will look outdated after a few years. I hope striving for timeless, effortlessly appealing design is a goal Ford sets internally for all of their icons like bronco and mustang. Finally, having longer product cycles hopefully gives engineers and designers more resources to make the next versions even better. 

Wouldn't surprise me, really... they don't let us see the numbers on their side. 😄   And very true, there are zero true Maverick competitors. It's really set the benchmark for what's going to fly in a compact truck today.

which circles back to my Rangers being ignored comment,,,,theres a market there they are missing somewhat due to the laser focus on Broncos...I think that gives a valid case for expansion....

Thanks for posting about this, it helped me find out what to get.    Here is what it looks like inside...    

Not for sale yet.

But that doesn't mean they didn't look at both and decide one or the other before they got there.  I guarantee Maverick took some sales that would have been a Ranger pre-maverick.   Ah but you're not seeing corporate profit margins.  Ranger has to be priced to compete with Tacoma and Canyorado and usually has some incentives.  That automatically lowers profit margins whereas Maverick has zero direct competition, raised prices considerably the last few years and no incentives.  I bet Ford makes twice as much on a Maverick as a regular Ranger excluding Raptors.

Any idea why they consider the Corvette ZR1X to be a "prototype"?  It's certainly street legal.   HRG    

It makes more sense if whatever is going to TTP replaces at least some Ranger sales.