Other than the luxury makes-this is true for just about everyone.

To be fair, I think it's time to rethink priorities and requirements as we try to get back to affordable vehicles. Range is one of those areas. I feel like everyone wants cheap vehicles but doesn't want to accept cheap vehicle compromises like a smaller battery with less range.    It depends on how bad the range is. If this thing comes out and it has like 150 miles of range, it'll be DOA. But if it has 250-300, maybe even more, then I don't see an issue. The head engineer during the bounties video kinda implied a 300 mile range, or close to it.    The main concerns I have are range and styling, but it's starting to seem like it's a pretty compelling product on both of those fronts. I believe we were learning that test clinics were responding a lot better to the styling than they did with the three row for instance. 

The biggest contribution to an easy sell is extra internal space, be that added canopy area or extra width or both. I like Maverick but in another universe, could such a pickup have been built on two widths for a wider audience.   I’m often reminded of the difference between the current T6 Ranger high series versus the added luxury interiors on the older Explorer Sport Trac - there’s a lesson to be learned. And I think that sort of High series /luxury pack would work well in Maverick with Escape going away

I dunno why they’re saying limited range when the while thing is designed otherwise, but the charging is probably because 400V architecture 

Says who?

Unfortunately it will have two huge disadvantages. Limited range and slow charging. 

I love my maverick hybrid, but there are definitely some things that could be improved on it, like interior, performance, and design. It's a really good, affordable, reliable and efficient truck. But the interior is pretty basic, the styling is kinda mid tier and uninspired, and the performance is lacking.    So something that was affordable, practical, reliable, but also tech savvy, fun to drive, and cool looking would be a really compelling package. 

Which is nice, more interior space, and having more width could help sell a sportier, more muscular look if they indeed end up calling it Ranchero and want to make it like a sporty muscle truck. Like a maverick but wider and maybe with some sporty cues that kinda throw back to the mustang or something. That would be really neat. 

So, imagine an enlarged version of the Maverick still on C2 but say, 76” wide. With the growing interest in hybrids and electric range, I could imagine that type of vehicle replacing a lot more mid sized buyers…..

One of my main annoyances with Ford is that the paint seems to chip easily in general. Coincidentally I just got back home from AutoZone with more clearcoat.