Not talking unit sales - talking about the operation making $$ which they are. 

Speaking of lack of cohesion, I noticed it has the same issue a lot of modern designs have, which is that the form language and surfacing isn't consistent. I'm someone where if a design is boxy, I want it to be boxy all around, same with curvey, sporty, or aggressive designs. It's why I like the look of the mach-e and bronco so much, because they're both fantastic looking vehicles for what they are.    But with this, you see it go from a really rounded front end, to a really sharp and squared off rear end, and it just doesn't look as good. 

mmm not so sure. I couldn't find total sales but I did find this estimated: 2025 sales: between 50k-55k 2024 sales: 55k-60k   For comparison > Cadillac 2025 sales: 95k Lexus 2025 sales: 182k   no, it is the US  

Nah, it doesn't have to be smooth!  You won't be able to tell if the crease is supposed to be there or not!  😄 

Meh, my '86 Bronco II got about 4 MPG better fuel economy than our 2024 Bronco gets, and it had a V6 as well.   Of course, it was gutless (going up hills was easier if I turned the A/C off), had a manual transmission, had wimpy tires, was geared super-high, and probably weighed 2000 lbs less.   I'll take the 2024 with it's hit in MPG.

I'd agree, the pattern doesn't look cohesive.

I'm on that train as well. I like the look... wouldn't buy one because it doesn't fit my needs.   The other thing is that 3rd row seat must SUCK to get in and out of. Like, I remember how much it sucked getting into the 3rd row in a Flex for test drives... and then how much MORE it sucked doing the same in the MKT because the roof line dipped down. Brutal.

Children dream of supercars. Philosophers, visionaries, heros dream of designing your next shitbox that will prematurely rust on its hundredth unseasonal visit to the Jersey Shore

Man that is gonna be a bitch to do any auto body repair on!

It feels radically under-appreciated both by petrolheads and EV firebrands how impressive modern engine series like the Ecoboost are. The fact that a Bronco can get over 20 mpg with a V6 is a feat. If you make it a turbo-hybrid it can become a flawless power unit like Powerboost, that I feel parallels the capability of an EV drivetrain. I’m very excited for EVs (and admittedly am not interested in a pure ICE ever again, especially some shit like a turbo-3 cyl) but part of why EVs are so hard to get right I think is because of how impressive our engine technology is.