Hopefully the breakthrough processes Ford learned and developed thanks to the skunkworks will allow it to eke out a profit at the same selling price regardless of powertrain type.   Come on Ford big shots, make the wish I mentioned in the Ford Is Reinventing the F-150 thread come true!   Ideally, Ford will offer 2029 F-150 with these powertrain choices at the same starting price comparably equipped. That's my wish 😄 V8 V6 EcoBoost Hybrid Lightning EREV Lightning pure BEV

As speculated here https://www.autoblog.com/news/using-shelby-name-was-costing-ford-millions    

It is getting kinda ridiculous. We get it, trucks are profitable for Ford. But have so many truck models and variants that it's hard to keep track of it all is a little absurd. I wish Ford put some of that money into something like a new edge, instead of trying to make a 5th, 6th, 7th truck. I think they're starting to slice things too thin. 

Exactly.  This has nothing to do with selling price.  It's Ford trying to eke out a profit at the same selling price.

Which is why I think it will replace Ranger (worldwide)and possibly Maverick too.

It's good that they have all of the other segments in the lineup covered, so they have time/funds to squeeze an 87th truck into the lineup!

Well if more people actually bought the lightning, this would be a moot point, thus why an EREV is coming-because hopefully that will sell more even with it being "more complex". The "shortcomings" of the EV Lightning made it a not a good choice for the vast majority of truck buyers. Also that is why IMO I think the CE1 pickup will be more successful-it will actually Aline better for the EV buyer and not be burdened with the expectations that the F-150 might have to carry-literarily and figuratively    As for cost, I'd argue that the EREV will be the same price or cheaper (or at least cheaper for Ford to manufacture) then the EV Lightning. 

Depending on your viewpoint, the almost every vehicle on the market is like that. Technically we could all get to work in on a motorcycle or something like a Polaris Slingshot....

Also, a refreshed Zephyr?? Check the grille it looks like the one on the 2028 Nautilus (spy photos)   new special edition Nautilus     https://www.sohu.com/a/1013541167_430526

I believe Alan Clark who's one of the head engineers on the skunkworks said in an interview that the skunkworks design approach could work for larger vehicles in the future, but it wasn't the goal for the moment.    My guess is the EREV f-150 is a tactical retreat. Backing away from the large, expensive EVs that currently aren't selling in favor of something better suited to current demand. After a generation or two, if they're able to get the costs of a large EV down, and demand is more resilient, I see them revisiting the idea of a pure BEV f-150 at that time.