And I'm OK with having a shorter towing range as long as I get that EV experience when the gas motor kicks in.  That's when the efficiency becomes a big thing.   Much of our camping right now is 120 miles from home.  75 miles of EV-only range would be perfectly fine.  So I buy gas for 45 miles.  I charge when we're there, then buy gas for 45 miles home.  I'm good with that.   Our next rig is likely going to be a truck camper on an F550, and we plan to go out west and do considerable boondocking.  Having an EREV there would be amazing!  You don't need 1200 Ah of battery storage in the camper, you just plug into the truck.  When the battery gets low, the engine fires up, charges the battery, and life is good!  No need to pack a generator along with you either.  Would be even better if you can plug the truck into the camper to charge the truck when the sun is shining and the solar panels are producing power.   So, yeah, I could see many uses for an EREV in a truck.  Sadly, it'll likely be a long time before we see it in something like an F550.

Yea, exactly. I think Ford, with its Universal Electric Vehicle Platform and Production System, has a big competitive advantage in terms of cost control versus anything the big shots at Stellantis announced yesterday. 

With GM discontinuing medium-heavy, might Penske Rental go to Ford for their 6-7s?

I'm agreeing with you-but at the same time there is a lot of inherent mass against EV adaption because of its inherent issues that a decent amount of people can't or won't deal with.    Even if you could buy an EV cheaper then say a gas powered product, I think people (at least in the USA) will still buy the gas/Hybrid/EREV product in most product categories. 

But they do want EV trucks.  They're just expensive right now.  If erev brings the price down at least $10k then maybe it will sell.

Good point I didn't think about that.     And that's one of those specific use cases.  However with the smaller battery you're probably only going to see 75 miles of EV range while towing so the majority of your trip will be on gas.  I think if they could keep the 300 mile ev range it would work better but then it gets too heavy and expensive.    

Yup......and it's dumb because it's an additional trim, not like they're making this the only Bronco.   Don't like this trim?  Look at the other trims you were already interested in...

Yeah I have no idea........maybe trying to target former Liberty buyers?

My dad would love a Raptor R "street" version.

You get the driving experience of an EV without range anxiety.  Plus, you can tow with it too!  A regular hybrid doesn't have the driving experience of an EV, either.  I would love to tow our fifth wheel with an EV.  The instant torque, always available when you need it is amazing!  Plus, with regenerative braking, you don't have to worry about your brakes overheating going down long hills.  It's a win-win!   You don't HAVE to recharge when towing or on long trips either, just let the gas engine do the work.  However, when you stop and grab lunch, just plug it in and you've got that large range again.   Also, for everyday driving, just plug it in at night and you don't burn any gas.   My main concern is efficiency.  If they can make it as efficient as a normal ICE, I think it's the best solution for those cases where a BEV just won't work.