It let me through for some reason, its no new information. The only thing that isn’t just repeating from existing Ford press releases is that the QR Code website depicting an arid environment with cacti on the roadside might hint at Ranchero. 

it's behind a paywall

More impressive if it wasn't behind a damn paywall.

Landing an article on the front page of the Detroit News......not too shabby.  Ford has to love the free PR.

Just ordered the 2027 F350 Platinum Plus with Tremor Package, I heard production should start mid August, let see how long this takes.

I live 10-15 minutes from the beach and I see lots of these in the area   https://mokeamerica.com/   but the issue with Fiat is its too closed up for summer use, unlike the moke. 

Does Ford website hidden in electric truck camo hint at vintage name?

I think that's the play. Something that's about the size of a golf cart, but fully enclosed with more features, and playful styling. I don't see it being a huge seller, but it'll definitely appeal to the wealthy crowd in urban areas who want a fun runabout for nearby areas and for things like resorts and golf courses. Not a huge market, but a market.    The market for car adjacent toys seems to be pretty darn lucrative. Side by sides, atvs, e-bikes, golf carts etc. So I don't fault Fiat for trying to get in on that and seeing if it works. 

I did some comparisons with this photo to Korean EVs in GIMP. I originally checked the Kia EV4 and EV6 since the C&D tour article mentioned, but the Kia slope is just way too steep. But I also checked it against the Hyundai Ioniq 5: Angle of view issues aside, focusing on the edge of the curve I feel this is a decent match for slope and shape of hood.    Do you think this is a decent comparison for hood shape? The leading edge of the Skunk truck hood is obv different but I was trying to grasp the shape.  

My not small coworker and I rented a fiat 500 in San Francisco just for fun about 13 years ago.  Huge mistake.  Hated it.