And there you go shifting the goal posts again too. 

Dealerships are self serving organizations and when you change something, of course they are going to bitch about it. I'm pretty sure that they said the same thing with other products that got canceled over the years, but yet Ford and dealerships are still around. 

The unfortunate reality is that cars are expensive. Just like everything else. 

Apparently the dealers aren’t too happy about this.  What a shocker.  This is going to happen, because the vast majority those buyers aren’t transitioning to the suggested products.  They aren’t even comparable. I can’t find words for this level of incompetence from the management.  The comments are as you would expect.     https://fordauthority.com/2025/12/dealers-fear-ford-escape-owners-will-defect-to-other-brands/ I believe Farleys personal desires are clouding his decision making.  I cannot wrap my mind around the state of affairs at Ford.   90% of me and my wife's vehicle purchases over the last 35 years have been Fords, and that is likely about to change.  I will continue to buy Ford trucks but there isn’t much left for my wife to pick from.     https://fordauthority.com/2025/12/ford-ceo-jim-farley-says-automaker-wont-make-cars-for-everyone/   This guy is a clown. I personally believe they’re going to regret abandoning basically every major market other than trucks.  I want to be “pleasantly surprised,” but I have very little faith I will be.

I own 2 Fords, both class-leading when I bought them. Ford's decision to give up and not compete isn't my problem. There are so many high-quality automakers that sell products I want to buy. Ford is dying, and I am Ok with that.

Bro.  F series, Bronco, and Explorer are brand assets. One could argue Ford isn't developing those Assets; they are harvesting the value of those assets.  The continued dilution of those brands is a long-term risk for the company, as is the inability to build new brand assets.   By any metric, Toyota is a better-run company. Interestingly, you bring up profit margin rather than net profit. The focus on profit margin is in direct Opposition to offering more affordable products.  Head-to-Head: Here's How Ford and Toyota Stack Up in the Auto Space | Nasdaq

I was bored I wonder why it seems that Ford has fewer nameplates than they did when I bought my first car in 2000. What I found was that Ford was negatively affected by the loss of brands and subsidiaries like Volvo and Mazda, which shared significant platform volume with Ford products 15 to 20 years ago.  Going from Ford’s Global Modular platform generations from C1 to C2 Gen 1 2003-2011 C1 (2003-2010) - 11 nameplates   EUCD (2006-2011) - 11-15 nameplates CD3 (2002-2011) - 10 nameplates Total 32-36 Nameplates  Platform Age 5-9 years Gen 2 2011-2018 ” One-Ford”  C1v2 (2011-2017) – 9 Nameplates CD4 (2012-2018) – 8 Nameplates Total  17 nameplates Platform Age 7 years Gen 3 2018-present C2 (2018-present) – 10 nameplates CD6 (2020- present) – 2 nameplates Total 12 nameplates Platform Age 5-7+ years   The number of vehicles on each platform has fallen, while the age of the platforms has increased.  

Nothing outperforms F series, Bronco and Explorer.  And you don't make a lot of money on value and quality alone.   You want Ford to be Toyota and cater to all markets and price points.  Ford Pro and F150 makes 3 times the profit margin of Toyota. The only reason Ford isn't making 8% - 10% margins is warranty costs which seem to be improving and poor cost control.     The irony is that they're doing exactly what you want with new EVs and new trucks but all you do is complain about it over and over.

Do the big shots at Ford understand what the company's core values are? Do they really believe in those values? This is what Jimbo and Billy Boy wrote in Ford's most recent Annual Integrated Report about core values:  

They should call Ford for the tooling on those tail lights