Agreed, I don't believe Ford needs to have 7 different types of sedans and hatchbacks on sale, 2-3 good ones should be enough. For a sedan, we're all looking forward to the mustang sedan. As for a hatchback, either using C2 or CE1 as a base, it would be really cool if Ford gave us a sharp, almost like muscle car hatch instead of some boring generic blob on wheels.
Something that took styling inspiration from the 90s escorts or the fox body. Give it exaggerated flared fenders, a sport roofline, a muscular front end inspired by the s650. A hatchback that people actually aspire to own, that isn't dorky for lack of a better word. Like the coolest and best looking hatchback you've ever seen in your life, and it starts at 30 grand.
Maybe it starts off FWD to appeal to a mainstream audience with around 200 hp, but higher performance variants could add the larger electric motor from a mach-e gt or something, giving it a rear biased AWD setup with north of 400 hp. To boost profits, Ford could sell accessories like aftermarket wings and modern takes on rally lights, mud flaps, things of that nature.
It would really be a captivating product for Ford's aspirational vehicle lineup.
For all we know, they ARE just taking C2 and rebodying it - I'd think this would be the fastest and cheapest approach they could take (and all they need to do really since C2 has gotten mostly good feedback aside from them being cheap on Escape).
No need to reinvent the wheel - the platform is fine, just give them desirable looks/bodies and it'll be fine.
I don't think we'll see products in every segment (i.e subcompact, compact, midsize, full size), but I could see us getting something that straddles compact and mid-size and full-size adjacent (Mustang 4-door)
Issues I see:
engine bay packaging - they'd have to make sure everything fits
crash testing
emissions/fuel economy (less of an issue here given the topic)
What else am I missing?
This is noticeably better looking to me than the Bronco sport, which is likely helped by the apparent size increase. I could see how this could fit in the current NA bronco lineup, considering it doesn’t necessarily overlap with the other models. It seems to have a more clean, premium look to it.
It’s really getting more irritating and old that China receives more compelling vehicles/options than the NA market. I have a very difficult time understanding this, since it’s an American company.