Wouldn't be surprised if Ford is next to announce somthin' like that for suppliers. The head honcho said the following on the Office Hours TV show and podcast this week:
Speaking to "Office Hours," Farley warned that the US was also far too dependent on other countries, such as China, for vital materials like rare earths, which are used to manufacture advanced magnets that are critical to the auto industry.
China imposed restrictions on imports of rare earths earlier this year amid the trade war with the US, sparking supply chain chaos at automakers and other manufacturers across the globe.
"I don't think most Americans have any idea how scary our dependency is on certain countries," said Farley.
I think the term people are searching for is aspirational, something you aspire to own one day.
GM used to use that term as a way of encouraging buyers from lower GM brands to own say, a Cadillac. Whatever you say, having desirable/ gotta have vehicles is a big part of the equation but not so exclusive as to make them beyond the reach of most buyers. The quest for profits from least number of buyers can act against being able to sell more of those products.
Definitly a complex issue but I think Ford needs to get their math right so that
it can grow sales in products it intends to sell in the next few years, all without
killing sales of the more profitable existing models, definitely a tough nut to crack.
Yea, the big shot at MEMA The Vehicle Suppliers Association suggested that it'll probably be a decade or two or three
“In some cases this has been 20 or 30 years in the making, and we’re trying to undo it in a few years. It’s not going to happen that fast.”
But see, those short term losses at Model E is wishful thinking,
Jim Farley now admitting that the uptake of BEVs is much slower
than envisaged three years ago. This is an uphill battle and Ford
is now realising just how difficult it is to deliver electric vehicles
that enough buyers will embrace.
CE1 is as switch to a more manageable vehicle, a restart that
i believe targets people who are interested in Tesla 3 and Y
but adds a completely different flavour, one that attracts
both business and retail.
For now, big BEVs like T3 pickup and Utility are in the
too hard basket until battery technology and cost improve.
The best that T3 was going to do was match EV Silverado
ability and most likely, Luke warm sales.
Yea, I like private free markets as much as the other guy but government policies like you described are in place in Europe and the U.S. too, it ain’t only them Chinese Commies. And as the American automaker big shots said at the conference, government policies alone aren’t going to save the car industry.
Contrary to what the Jen Meiners dude said in the article, government policies alone aren’t going to kill the car industry either. That applies to Europe, America, and Red China.