I'm thinking we're only going to start seeing torn up mules soon, rather than something that looks like final form, and that they wouldn't want to reveal too much yet with their drip feed campaign.

Wonder why they didn’t just show it in camo instead of announcing it. 

Hopefully this is indicative of the Universal Platform team's mindset. Ford has, shall we say, a stout history of announce-hype-lackluster launch-tepid rollout to dealerships. The 2020 Explorer followed that path. The 2025 Expedition too. Heck, even the Bronco was years of hype after the announcement, and then each dealership got one Bronco that had to be a mannequin. Depending on the dealership, you got a Bronco set up how zero people would actually order it - I know several stores in my area got exactly the same setup. What I've been seeing and hearing of the Universal program is much different, less "legacy auto manufacturer", which could mean a lot of good things and probably a stumble or two along the way.

I'm sure they want to make sure that this product can be as successful as it can be, which is help driving this.    The thing I'm curious about is how low Ford will be willing to go with the pricing on it. Will it be something similar to what happened to the Maverick-where it was really "cheap" then the price increased? I know other factors where at play but I can see that happening if it is successful like the Maverick was.   Or will the CUV edition cost more to help offset costs? 

Absolutely. What isn't "parts bin" stuff going into the Filson could be easily tested pretty stealth. Power boards are a first for the Bronco, but they're functionally the same boards from the Expedition. The 3.0L isn't new, and they could set up a Raptor with the tune to push to the Filson. Ventilated seats, better sound system, quieter interior, even the suspension and body stiffness changes could be run on an Outer Banks without drawing a bit of attention.

It's also interesting that they're bringing attention to the fact they'll be testing soon.   Usually they don't announce things like that.

This morning's updated gas prices in Hamden, CT 06514 (Greater New Haven) $4.09 Regular (Cash or Credit) @ Oasis (Independent - NOT Gulf) Reduced $.08 from $4.17 $4.19 Regular (Cash) @ Sunoco (Reduced $0.08 from $4.27) $4.29 Regular (Cash) @ Citgo (Reduced $0.10 from $4.39)        

So does the App directly connect to the vehicle in someway? Also having a modem in a vehicle helps as an anti thief device, helping with insurance costs.    Also are software updates done through the app? Lots of questions on that...

I would've priced it at $3M, about $2M less than the ask for a Bugatti Chiron Super Sport. ..."Hurry! Won't last long at this price!"

Correct. Most charging networks and vehicle manufacturers share a common protocol and can talk to each other for charging. I can plug my Lightning into Tesla, Rivian, GM Power, Electrify America chargers, etc. it starts charging automatically and then charges my card on file with Ford. It’s easy peasy.