The irony...I just read a story about Ford's smaller trucks leading an "affordability sales surge" for Ford in 2025, just days after reading that Ford can't compete with affordable mainstream offerings from Honda, Toyota, Hyundai/Kia, etc.
The Bronco Sport and Maverick are likely causing minor headaches with their respective successes, as the C2 can't underpin them forever and the all-EV future seems delayed at the least.
Let's see how this shakes out....
It’s a great year because F Series Sales were than 828k.
Explorer and Aviator also put in good sales performance
For all of its faults, Ford still has the right parts performing
I love how you failed to address this part of my post:
And now we see Trump deporting American veterans:
My choice would've been someone who didn't shit on our Constitution, but do go on...
Good question-the CE1 comes across to me as a lifestyle vehicle/truck-it can move around light weight stuff without too much impact to range. We need more info on it-it could be something like the Rivian or it might be something that is more radical but less of a truck, even more so then the Maverick as an example? Think a midsize CUV with a bed on it that can tow a jet ski or dirt bike?
I'd assume the higher end Mavericks would be affected by it more than the lower range that starts at $27K or so, which seems like where most of the Mavericks that are selling are at.
I stand corrected. I thought the images of the ce1 pickup were single cab but now I see it's more Maverick sized. I don't think it will be larger than Maverick though.
I guess that's a fair point regarding potential additional International sales.
I recall a while back that Ford's class 7 sales were a small percentage of the "heavy truck" sales. Point being, you bring up that Chevy's may be class 4/5/6, but that still means that Ford's primarily class 6 offering is outselling Chevy's 4/5/6 offerings.
Here are Chevy's LCF numbers. They can't be making much on them. But then again, they're just slapping a badge on an Isuzu:
In a normal world that would make sense, but the U.S. oddball emissions standards are so expensive to meet for such a small market that every medium truck maker has pretty much sourced their engines from Cummins.