Huh, literally just noticed them starting to show up in the Amazon fleet around here last week. Never understood calling it bright drop in the first place though, makes sense to move it back into the Chevy brand. Assuming it's going to be basically the same thing with a bowtie on it?
The truck market is among the most loyal, and perhaps stubborn set of customers. Naturally a big shift like EV is going to happen slower in the truck segment. I think a lot of those early reservations came from non-truck owners, and then we saw them fizzle away. And stats like towing haven't been the best for the EV trucks, so that'll scare away some of the actual truck owners.
Even sales of the "latest and greatest" GM models aren't lighting up the sales charts (they're still new, so that's a factor, but still). Lightning won't go anywhere. The optics alone of canceling it would not be good for Ford, IMO. I think it'll stick around until they figure out what they're doing with T3.
Behind a paywall, but here's the gist of it:
About 1,200 workers at General Motors Co.'s Detroit-area all-electric assembly plant will be laid off as the company downsizes to a single shift in response to the slowing U.S. electric vehicle market. The company also will cut 550 jobs at its joint-venture Ultium Cells battery cell plant in Ohio, with another 850 slated for temporary layoff. The Ultium Cells' Tennessee plant will temporarily lay off 700 workers.
https://www.detroitnews.com/story/business/autos/general-motors/2025/10/29/gm-cutting-hundreds-of-jobs-at-detroit-tennessee-ohio-ev-sites/86962834007/
Ford Recalls Another 175,000 Trucks And SUVs For Parts That Could Fly Off While Driving - Autoblog
The recall potentially impacts 174,853 examples of the 2021-2022 Ford Expedition (34,573 vehicles) and Lincoln Navigator (8,969 vehicles), as well as the 2021-2023 Ford F-150 (91,850 vehicles). Super Duty pickups are also affected, with the Ford F-250 SD, F-350 SD, and F-450 SD named in the recall (39,461 vehicles). According to the NHTSA, the clips on the Webasto-supplied moonroof wind deflector’s lower attachment strip may be inadequately attached to the moonroof frame’s retention tabs, which can result in the wind deflector detaching from the vehicle, causing a hazard to other vehicles and potentially resulting in a crash. The issue was first noticed in May of this year when Ford was addressing B-pillar trim detachments on Explorers, at which time the automaker decided to check other areas of its vehicles that may suffer from similar problems. Notifications will go out to dealers from tomorrow, 30 October, at which time owners will be able to use their VIN to check if their vehicles are part of the recall.
I respectfully disagree on clarity. I believe the statement was purposely worded to be vague. Doesn’t mean the guy isn’t a jerk, but that’s a different issue. I try to remain objective as much as possible and leave emotions out of decisions and reasoning.
Thats changing the subject. I didn’t say or even imply Lightning isn’t great, but facts speak for themselves. Sales are way lower than originally expected and likely lower after tax credits ended. And I agree that Lightning would be a great value at $40k but doubt that’s profitable and thus not sustainable. I would not blame Ford and other manufacturers if they stopped building vehicles that people don’t want to pay enough to make them profitable. If Ford ended Lightning it may be a good thing in advance of new lower-cost mid-size BEV truck. That could help with future demand and also reduce internal competition. Not saying Ford has ended Lightning, just that it would not surprise me if they did. Having said that, I think Ford will likely keep building them as long as they can claim top sales even if they lose money on most of them. We should know a lot more in a few days when October data is out.