I'll use the Honda Ridgeline as a best case example for Fuel Economy:
The Ranger and Ridgeline are virtually identical in weight and overall size also..they are around 4500 lbs depending on trim.
The Maverick is nearly 1000lbs lighter and 10 inches shorter then both, so I don't think there is going to be any major savings in MPGs with a unibody truck that is the size of a Ranger, unless Ford wants to give up capability with it, not to mention the CE1 is going to virtually the same size given the info so far put out.
IMO it would be just easier to rebody the Maverick to make it look like the Bronco vs going through this exercise to make a slightly larger truck that won't get as good gas mileage nor be as capable
2 big reasons that make perfect sense. Price and fuel economy.
Throw $5k rebate on Ranger and sales would probably double. Price sells. Applying ce1 cost savings to a unibody ICE pickup could easily yield a $5k price reduction and likely higher margins to boot. It wouldn't be much bigger than Maverick just more rugged like bronco sport but with more capability than Maverick with more towing and payload and a larger engine option with the 2.3L plus a hybrid.
Ranger hybrid would be lucky to see 26-28mpg. A lighter unibody would likely be in the 35-38 mpg range using the Maverick powertrain.
So you'd have a bronco sport style pickup capable of towing 5k+ with a 1500 lb payload and a hybrid option getting 38 mpg starting at $32k with higher trims and bigger engines available. Keep Maverick on the low end but move it to the same platform.
Keep Ranger too if the factory space isn't needed for Bronco for those who want BOF.
And being unibody this would essentially be c3 for ICE crossovers too. I just think the potential cost savings of this new platform is the ticket for Ford to increase volume with more affordable vehicles and increase margins at the same time. Same thing they're doing with CE1.
May not happen but you can't say it's a bad strategy.
Yes, offering air brakes on gas powered 650/750's seems like such a no-brainer. That option probably wouldn't set the world on fire sales-wise but one would think that the incremental sales increase air brakes would likely generate would justify the cost of offering it. And, you may recall Ford showing pictures of a 650/750 trimmed 7.3L engine with an air brake compressor on it, so Ford did spend time and money to engineer it. Since it would appear Ford has dropped the idea completely I wonder if the current 650 and 750 are on the way out.
BTW, has anyone seen the 2027 650/750 order guide yet? Ford is doing yet another early start model year on these trucks and according to my sources production of the 2027's starts on 01/26/2026.
I thought so as well, maybe the guy I talked to didn't realize that. But for the bronco reveal, a rtr version makes sense. Not related to this but he attended some dealer meetings and confirmed other product info like the mustang sedan is a stretched s650 instead of being its own design, and that ev truck patent image is really close to the CE1 truck design. Apparently it will have a lot of accessories.
Again, not related to this, but just some other interesting product tidbits while we're discussing future product.
So if the Ranger is tapped out, how is an unibody cheaper/less capable truck going to all of sudden sell more then what the Ranger does? Why is Ford going to spend all that engineering money on a brand new product that is basically going to be an ICE powered CE1? A new Midsized pickup would also require a wider width. The Ranger is like 75 and the Maverick is 72-not sure C1 can support a wider product like that
It make ZERO sense.
Notice the graphic below says truck-but its also completely inconstant-the F-150 EREV isn't called a truck, the CE1 isn't called a truck either. "affordable" is nebulous. To be honest the line describing the new product at TTP is a word salad IMO
The only thing that MAY make sense is that they move the next gen Maverick production to TTP, which would check all the bullet points. That would make much more sense then making a bigger unibody truck that would be turned down by people in that market because its not a "real truck"...and BOF is easier to build then unibody...and I'd assume cheaper. They get around the tariff issues that way too.