Yea, Lightning can strike twice, right? 😃   Seriously, if Ford is serious about fielding a competitor to Ram Rumble Bee, it should leverage its experience with F-150 Lightning, whether resurrecting the one that was discontinued by the Ford big shots as you noted, or with a pure BEV version of the next gen Lightning, and get Ford Performance involved 

That's kinda what I'm thinking at this point.   Them saying the model will stick around makes sense as a new "luxury" trim level (similar to Eddie Bauer in the 90s/2000s) vs. a temporary 1-2 year offering like the Stroppe version will be.   I'm skeptical that they'd add 2 luxury trims.

The Lightning that's been discontinued?  lol

My guess would be that Peterbilt is taking a loss to try and knock Ford out of Class 6-7....GM is out thanks to International selling the plant that built their mediums even though International will continue with a medium with their own bespoke cab (MV series) so I would bet that if Peterbilt can pull this off, Hino will be next. 

This is not good news for the Ford F-650.  U-Haul is one of the last major fleets that buy a lot of F-650's, and up to this point I thought U-Haul was a very safe customer for Ford as they were about the only gasoline class 6 truck on the market and were very competitive from a pricing standpoint.  Now it would seem that U-Haul is willing to pay a hefty premium for this new gasoline powered Peterbilt.  I wonder what is causing U-Haul to switch, did Peterbilt make them a great offer?  Is U-Haul dissatisfied with the F-650?  Does U-Haul know something?    https://www.theautopian.com/u-haul-will-now-rent-you-a-43-foot-peterbilt-truck-and-it-comes-with-the-first-ever-cummins-gasoline-engine/ 

Mercedes couldn't let Subaru have all the ugly...

Stellantis is going to print money with these things. 

so are we thinking this bronco from a few weeks ago is the filson? It has the painted fenders like in the teaser pic.

Ford could also create a F-150 Lightning R with more powerful motors front and back. My unmodified F-150 Lightning PRO work truck can do 0-60 mph in 4.2 seconds, so an R version that with 3 second or lower 0-60 times shouldn't be difficult to engineer 

Diversity in customisation, Bronco buyers feel like there’s a version made just for them.   and that’s how Ford starts attracting premium buyers that are willing to pay more for what they want