Huh?
While I guess it depends where these new models are made, not sure how it affects Nautilus if they keep importing it.
That said too, though, presumably it would replace Mach E production. That plant has to be underutilized as-is. Making a "Mach SUV" and Lincoln counterpart wouldn't fill a factory. While a different platform, they'd have room to make Nautilus too if they wanted.
And I'd assume any non-CE1 sedan would be made at Flat Rock.
Ford Promises Billions For Future Lincoln Lineup
At the recent NADA Show, Lincoln officials provided the brand's dealers with some details revolving around its strategic direction moving forward, which includes a commitment from Ford to keep it as a "viable brand," with planned investments reaching "billions of dollars" for future products, according to Automotive News. As for now, at least, it's unclear what those future products might be, but we've received a few clues as of late.
Lincoln CEO Joaquin Nuno-Whelan previously stated that he plans "to take the brand in a little more emotional and exciting direction," partly by adding new trims to existing models, update its Rejuvenate feature with more themes, and give its customers new ways to personalize their vehicles.
The executive didn't provide any deals regarding the possibility that Lincoln may add another product now that it only has three on sale, but noted that "the small, entry-level luxury space is something that is very important." He expressed a desire to "lean in where we have strengths," and hinted at the possibility of a new electrified model as well - which could potentially utilize Ford's new Universal EV Platform.
On top of that, Ford CEO Jim Farley revealed last year that Lincoln could get some "over-the-top color choice and over-the-top interior customization" options, which is something that Nuno-Whelan confirmed is happening earlier this year as well.
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New trims (unless perhaps performance ones) and rejuvenation themes aren't "exciting". The color /interior customization sounds like an extension of Black Label.
Hopefully some of the rumored products actually come to fruition.
They'll be fine as long as they don't screw up F series, Bronco, Transit, Explorer, Maverick and Ford Pro.
Looks like they're done cutting except maybe Ranger (depending on what happens with TTP) and will be adding new vehicles going forward.
I think in the long run this EV debacle will turn out to be a blessing in disguise because it forced them to do a reset and reengineer a whole family of new vehicles and platforms and new technology. If done correctly it could make them a market leader againin markets they abandoned.
Also, there's this....
fleet sales don't automatically equal cheap anymore.
One Third Of Ford Escape Sales Went To Fleets In 2025
According to Ford's 2025 earnings report, the Ford Escape actually had the highest fleet sales mix percentage of any Ford Blue model in the U.S. at 35 percent over the course of last year, versus the 65 percent of sales that went to retail consumers. The next-closest non-Ford Pro model was the Ford F-150, which had a 20 percent fleet sales mix in 2025, while pretty much every other retail model fell way behind in that regard. Interestingly, the Escape took that crown from the also-discontinued Edge, which was Ford's best-selling Blue model among fleets in 2024.
I still don't understand why they did that - seemed stupid. Their reasoning of calling it 70 vs 90 (instead of just offering a 2-row 90) was that customers when searching wouldn't realize it was a 2-row model with the same name.
Yeah.....what I don't understand is if you're already getting a car that big, why not just have the 3rd row and keep it down if you don't need it? You gain nothing by removing the 3rd row, and lose that option. I don't see doing that in an Explorer as actually gaining anything.
I'd argue to sell Nautilus and the RWD version side by side and actually grow the brand. Let Nautilus handle the "RX" customer that doesn't care about performance, with the new model more targeted at a performance-minded customer.