Well, what did you buy instead?? 

....and just like that, another NIMBY movement starts. Ford's BESS does not use Lithium Ion....it uses Lithium Iron Phosphate (LiFePo4) which is far more stable....but it doesn't matter when you have a video from a fireman and an official sounding newscaster just looking for a sensational story to generate views....

It has a Gator side by side vibe. Still better than the Kia truck but that's not saying much. 

But it's a doorway to full EV driving. When you drive a hybrid, you experience that electric only driving at times, you see how reliable they are, you familiarize yourself with what an electric vehicle feels like even if it has a gas motor still attached. Owners experience that quiet, refined,smooth driving experience for the first time, and they like it.  That often lays the mental groundwork for them being more open to considering a pure EV because they enjoy that effortless, smooth driving experience. 

This is great, as long as this doesn't happen:     https://share.google/qiMHodUiLZmh1nIoO

No.  Hybrids are just ICE vehicles with better mpg.

This afternoon's updated gas prices in Hamden, CT 06514 (Greater New Haven) $4.34 Regular (Cash or Credit) @ Oasis (Independent - NOT Gulf) $4.39 Regular (Cash) @ Sunoco (Decrease $0.10 from $4.49) $4.49 Regular (Cash) @ Citgo (Decrease $0.10 from $4.59)        

i feel like such an idiot for getting a 2022 rather than a 2023 or a 2019.    edit: nah honestly I just scuffed my bumper and its thrown the whole front look off. I made an appointment to get it repainted.

At some point, ya got to just let them go. I advocate for a blended strategy. I don't believe Ford should just drive their volume into the ground by focusing purely on profit margin. But I also don't believe they should be building lose leaders just to have a lot of volume. Somewhere in the middle is the sweet spot.    I actually believe these brands that compete on price alone are kinda screwed. Brands like Nissan, and maybe to a lesser extent Kia and Hyundai. Because their built their entire brands around attributes that rivals can duplicate, low cost. Nissan buyers aren't loyal to Nissan, they're loyal to cheap cars. What happens to those buyers when Chinese brands inevitably make their way to the U.S? They're gonna ditch Nissan for BYD or whoever else can undercut Nissan on price.    This is why I've been one of the loudest voices on here in favor in Farley's no boring products mantra, leaning into Ford's icons. That not only improves profit margins, it's leaning into a strategy where people are loyal to ford, and it's unique attributes. It's building demand around brand qualities that are harder for rivals to compete with. 

Agreed. Apparently Farley has spoken a lot about trying to use skunkworks to speed up the development process and reduce cycle times. So hopefully they're able to apply that across their lineup. Ford really does have an issue with just letting products waste away and then canceling them claiming no-one bought them when they were outdated relative to rivals. Hopefully that component of Ford culture dies out.    What's the storage space like with the mach-e? I don't expect it to be on par with our explorer or maverick for obvious reasons, but if it's serviceable, roomy enough for what it is, that's good enough for me.