In pretty short order, Ford is going to have a sizable hole in its lineup, with no word on a replacement.  The BS is not a suitable replacement, unless they make a LWB version.  I have a 22 Escape and have had BS rentals for long periods of time, and they are not the same vehicle.  The BS would be insufficient compared to the competition.     Though I like the Chinese Equator styling better, either is more than adequate to take over Escapes roll in the lineup.  IMO, the interior looks pretty good, and if you add LED ambient lighting, it would have premium feel.  If they can make money on it selling in foreign markets, there is no reason they can’t make money on it in the US.  

No, it's the F-Series, which includes not just the F-150, but the F-250, F-350, F-450, etc. It has always been counted that way, until the one group decided to count only the F-150. Ford sold over 700K F-Series pickups last year in the US. Jato Dynamics,,,the J must stand for Japan... Some websites decided to use those bogus numbers, but most didn't https://www.caranddriver.com/news/g60385784/bestselling-cars-2024/ https://www.motor1.com/features/716773/best-selling-cars-2024/ https://www.autoguide.com/auto/auto-news/these-were-the-10-best-selling-cars-of-2024-44615569   As for the world as a whole, I'm not sure if F-Series was ever the best seller, since it has limited appeal outside of North America

Just noticed the 1935 mm width is listed including mirrors so the body’s width may be closer to a RAV4 or CR-V.  I like that overhangs look short.     The back end looks even plainer than the front, though still fine for an SUV.       And a couple of screen shots of interior.    

Equator sport looks better and the interior isn’t bad either. If this was sold here for 29k, it would do well. Would still rather have the Everest though.

Like it or not, the  Toyota RAV4 officially took the top spot in 2024, dethroning the Ford F-150 as the best-selling vehicle globally and in the U.S. market, according to data from Jato Dynamics. The RAV4's sales increased by 9% to 475,193 units, while the F-150's sales declined by 5% to 460,915 units in 2024.   Sorry if my post irked you, I sometimes skip important details There’s a ton happening behind the scene, T3 has been pushed back 3 years means that Lightning gets its batteries and  progressively, upgraded motors, drives and control systems. Those upgrades to Lightning will give it  fresh legs for the next three years or so.Apart from that, the only other real change T3 offered was a change of proportion and FYI, that short hood wasn’t a major purchase decider with groups in clinics, still preferring Lightning? Agree, F Trucks needing ladder frame is a given but think, box for F150 and C Chanel for SD……. (not clear on what that means yet but talk of modular frame)   CE1 uses front and rear mega castings and a combined battery cradle floor frame in the Center thats ok for a mid sized vehicle like pickup, Utility and van but yeah, not in a full sized vehicle.        

No, what he was referring to was some website that claimed that the Rav-4 was the best selling vehicle in 2024 in AMERICA because it outsold the F-150 and the Silverado 1500. A few other sites repeated that, before Ford rebutted that nonsense.

I gotcha, I'm just offering my own spin on it. 

Dont disagree but that’s wasn’t Joe’s point

True, but the point I'm making is brand loyalty, and our approach to it changes over time. I get where you guys are coming from, 50 years ago, someone would buy a Ford just because they wanted to support an American brand. That sort of brand loyalty is dead for the most part, I agree.    But you have other types of loyalty now. Someone may not be a Ford fanatic because of where Ford's are built, but because of the kinds of cars Ford builds. I'm loyal to Ford not purely due to the fact that they're an American brand, but because I like the unique position they offer in the market of making a lot of affordable aspirational vehicles.    Loyalty can take on many different forms for a variety of reasons.