Whatever they do, they have to keep MAP operating near, or at, capacity. Bronco (146,000 units) and Ranger (71,000 units) puts MAP at 217,000 for 2025. They'll need something to equal or better that.
Yeah I agree, but also don't see it replacing the Ranger either. It might make a good sub model, but the biggest issue is how Ford can tackle the changes behind the C pillar on the Bronco to make this work.
It would be a great thing to try out for a reaction as a concept at an event too.
As much as I hate to admit, I've never felt a "want" or need for a truck (my dad and Brother have trucks I can use), but a Bronco truck does sound kind of neat...
Agreed, I hope the next redesign follows the trend we usually get with mustang, where you have two pretty similar generations, followed by a big leap forward. The mustang needs a new platform imo, the current platform apparently dates back all the way to the early 2000s, it's time for something new.
It makes a lot of sense as well because the current platform doesn't seem very flexible, it can't accommodate a sedan, it wasn't really engineered with hybrid or ev tech in mind. Personally, I would create a mustang platform that sets the mustang up for success for the next 20 years. A platform flexible enough to accommodate a sedan, or hybrid/EV powertrains for when the time is right so the platform is future proofed. Ideally lighter weight, and with more evocative proportions than the current chassis, shorter overhangs, longer wheelbase, a bit wider, etc.
That would be pretty expensive, but the mustang deserves it. Maybe they could do some sort of halo model using this same chassis, like a cobra or something to be build in flat rock alongside the mustang. A high end sports car that could generate enough revenue by itself to pay for the new platform several times over so they don't have to massively increase the price of the mustang to afford a new platform.
Once Netflix takes over WB, I could see them lowering that cost and tie it into a co-promotion with Ford for the Bullitt movie "now streaming on Netflix".
Per JD Power Toyota has 162 problems per 100 vehicles in the first 3 years for 2022 models. That's more than 1.5 per vehicle. Ford is at 2 per vehicle (tied with Honda). That means 1 or 2 dealer visits for both. Toyota's quality is not what it used to be and others have improved dramatically. There isn't much difference outside of the top 2 and bottom 2.
The biggest gripe by Gladiator owners is that it can't do "truck" stuff. A Bronco Super Duty would fix that. Plus 8 lug wheels on a Bronco would be sick.
The extra capacity would differentiate it from other midsize trucks and the Jeep Gladiator and help justify it's premium price. Otherwise, it would just be a Ranger with Bronco sheet metal. Weekend overlanders would go crazy for a Bronco Super Duty with a "tray". I would never buy a Ranger, but I would buy a Bronco "truck".