waymondospiff Posted March 4, 2009 Share Posted March 4, 2009 Courtesy of Ford via youtube. Hybrid http://www.youtube.com/watch?v=TIAclinwG6Y...re=channel_page MPGs http://www.youtube.com/watch?v=sTUoVzBEZaA...re=channel_page It talks http://www.youtube.com/watch?v=rGFSPMKpYk8...re=channel_page Decent ads, but not great. I'd say 7 out of 10 in my non-advertising marketing mind. They convey the message, they have a consistent theme, and unique messaging, but it's hard believe that they'll rise above the clutter of other marketing messages about cars. But it's a step, a direct step, at changing the opinion of consumers towards Ford. Any other opinions? Scott Quote Link to comment Share on other sites More sharing options...
suv_guy_19 Posted March 4, 2009 Share Posted March 4, 2009 Decent ads, but not great. I'd say 7 out of 10 in my non-advertising marketing mind. They convey the message, they have a consistent theme, and unique messaging, but it's hard believe that they'll rise above the clutter of other marketing messages about cars. But it's a step, a direct step, at changing the opinion of consumers towards Ford. Any other opinions? Scott I disagree. I find them to be excellent. Ford USA hasn't put out ads as good as the ones for the Fusion and the F 150 since...well...a long time. Quote Link to comment Share on other sites More sharing options...
Michael Reynolds Posted March 4, 2009 Share Posted March 4, 2009 They're pretty decent. They drive home the point and I like how Ford got around the whole Prius BS by tacking on 'sedan'. Quote Link to comment Share on other sites More sharing options...
battyr Posted March 4, 2009 Share Posted March 4, 2009 (edited) Very good ad. Now they need the "Ford speaks Truck" for the F-150. Edited March 4, 2009 by battyr Quote Link to comment Share on other sites More sharing options...
battyr Posted March 4, 2009 Share Posted March 4, 2009 Courtesy of Ford via youtube. Hybrid http://www.youtube.com/watch?v=TIAclinwG6Y...re=channel_page MPGs http://www.youtube.com/watch?v=sTUoVzBEZaA...re=channel_page It talks http://www.youtube.com/watch?v=rGFSPMKpYk8...re=channel_page Decent ads, but not great. I'd say 7 out of 10 in my non-advertising marketing mind. They convey the message, they have a consistent theme, and unique messaging, but it's hard believe that they'll rise above the clutter of other marketing messages about cars. But it's a step, a direct step, at changing the opinion of consumers towards Ford. Any other opinions? Scott Marketing is not about having the most entertaining ads. It is about what message you want to get out and what is the best way to get it out. As an ad, they could have done better. On a marketing sence, it is very, very good. They just need to give the creative people some time to come up with a better way to get the message "Ford speaks car" out. But I think the message is right. An added bonus is that it pushes Fords advantage with Sync very well. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted March 4, 2009 Share Posted March 4, 2009 Very good ad. Now they need the "Ford speaks Truck" for the F-150. But everybody already knows Ford speaks Truck. No real need to drive that message home any further. Quote Link to comment Share on other sites More sharing options...
smok Posted March 4, 2009 Share Posted March 4, 2009 I guess they are ok, not as attention grabbing as the `Michael Bolton` Sync Focus commercial. That was some of the best marketing work for any product I`ve seen. Quote Link to comment Share on other sites More sharing options...
Bleed Blue Posted March 4, 2009 Share Posted March 4, 2009 Very good ads. Direct, cool and to the point. My only (anal self) hot button is they use the terms "RPM's & MPG's". It just drives me nuts when people say RPMS (revolutions per minutes?) It's as bad as hearing "VIN number" (vehicle identification number number) or "ATM machine". Ok........I'm done. I guess I really, really need to get a life.............LOL. Anyway.............great ads! Quote Link to comment Share on other sites More sharing options...
stpatrick90 Posted March 4, 2009 Share Posted March 4, 2009 I find the commercials to be very good. I find them to be catchy and very to the point. Each of them has their own message to get across. The coherent theme to them is very nice too. People will be able to recognize the three commercials and likely be able to immediately identify that they are about the Fusion. The seemingly simplistic nature of them is also very nice. And unlike recent advertisements from GM the commercials don't call out other cars. I view the recent GM commercials immature and unnecessary, at least in my opinion. Quote Link to comment Share on other sites More sharing options...
Anthony Posted March 4, 2009 Share Posted March 4, 2009 I thought they were very good focused ads. Made me pay attention. Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted March 5, 2009 Share Posted March 5, 2009 Very good ads. Direct, cool and to the point. My only (anal self) hot button is they use the terms "RPM's & MPG's". It just drives me nuts when people say RPMS (revolutions per minutes?) It's as bad as hearing "VIN number" (vehicle identification number number) or "ATM machine". Ok........I'm done. I guess I really, really need to get a life.............LOL. Anyway.............great ads! At least they don't use apostrophes to pluralize RPMs... That's my pet peeve :P Quote Link to comment Share on other sites More sharing options...
Anthony Posted March 5, 2009 Share Posted March 5, 2009 Saw one of these last night during LOST. Looked even better on the big screen. Quote Link to comment Share on other sites More sharing options...
mustang84isu Posted March 5, 2009 Share Posted March 5, 2009 I thought they were great. They did a good job with the visuals. Everything looked very up-to-date and they were able to hold my attention throughout. It's nice to see them focus briefly on every aspect of the car (exterior, interior, dash, etc) and hearing the engine in the second video was a nice attention grabber. Engine acceleration sound makes people think "sporty," and Ford doesn't do that enough in its commercials. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 5, 2009 Share Posted March 5, 2009 At least they don't use apostrophes to pluralize RPMs... That's my pet peeve :P You mean......RPM's? or MPG's. Quote Link to comment Share on other sites More sharing options...
blksn8k2 Posted March 5, 2009 Share Posted March 5, 2009 The internet police here at work have even blocked youtube now. Next will be BON. Quote Link to comment Share on other sites More sharing options...
papilgee4evaeva Posted March 6, 2009 Share Posted March 6, 2009 At least they don't use apostrophes to pluralize RPMs... That's my pet peeve :P Mine too... Quote Link to comment Share on other sites More sharing options...
akirby Posted March 6, 2009 Share Posted March 6, 2009 My only (anal self) hot button is they use the terms "RPM's & MPG's". It just drives me nuts when people say RPMS (revolutions per minutes?) I saw that but quickly concluded that it was done on purpose. No way that was a typo. Quote Link to comment Share on other sites More sharing options...
ice-capades Posted March 8, 2009 Share Posted March 8, 2009 I spent 15 years in the entertainment business as a performer, choreographer, professional sound engineer, motion picture technician, etc after graduating from a top business college with a marketing degree and actual advertising agency experience. For the past 23 years I've run an in-house corporate agency representing 2 Ford dealerships, a real estate development firm, a corporate air charter business and championship Arabian horses and more. Even though I've contributed a fair number of posts here on BON and have driven Ford or Lincoln-Mercury products almost exclusively I don't consider myself to be the typical "car guy" that produces dealership advertising. My background goes far beyond the automotive industry which helps give me a much broader perspective from a marketing perspective. Do I think that Jim Farley was a good or great acquisition by Ford? Absolutely! Have I been impressed with Ford's marketing since he took over? NO! I understand what he was trying to start/establish with the "Drive One" banner but it doesn't help accomplish what's needed at the local dealership level which is showroom traffic and sales. The "Drive One" campaign is nice but lacks the emotional "vibe" that causes prospective customers and the target audience to actually react. Unfortunately, the way the marketing business works in regard to advertising agencies, they're always expected to come up with new great creative that will stimulate sales. God forbid that anyone suggest that they revisit a campaign theme from the past for fear that they will look as less than creative in the eyes of the client, etc. Years ago Ford used the "Ford Has a Better Idea" campaign which was good but in today's market there's never been a better time to re-launch the "Have You Driven a Ford... Lately?" campaign. The new product being launched this Spring and Summer only adds to the campaign support. I understand the "We Speak Car" campaign but find it to be too genereic. Nowhere is the 2010 Ford Fusion identified as an all-new model and overall the marketing approach is all too subtle and/or generic. Ford needs to be more aggressive in getting the message out that FORD is America's car company. Quote Link to comment Share on other sites More sharing options...
SVT_MAN Posted March 8, 2009 Share Posted March 8, 2009 I spent 15 years in the entertainment business as a performer, choreographer, professional sound engineer, motion picture technician, etc after graduating from a top business college with a marketing degree and actual advertising agency experience. For the past 23 years I've run an in-house corporate agency representing 2 Ford dealerships, a real estate development firm, a corporate air charter business and championship Arabian horses and more. Even though I've contributed a fair number of posts here on BON and have driven Ford or Lincoln-Mercury products almost exclusively I don't consider myself to be the typical "car guy" that produces dealership advertising. My background goes far beyond the automotive industry which helps give me a much broader perspective from a marketing perspective. Do I think that Jim Farley was a good or great acquisition by Ford? Absolutely! Have I been impressed with Ford's marketing since he took over? NO! I understand what he was trying to start/establish with the "Drive One" banner but it doesn't help accomplish what's needed at the local dealership level which is showroom traffic and sales. The "Drive One" campaign is nice but lacks the emotional "vibe" that causes prospective customers and the target audience to actually react. Unfortunately, the way the marketing business works in regard to advertising agencies, they're always expected to come up with new great creative that will stimulate sales. God forbid that anyone suggest that they revisit a campaign theme from the past for fear that they will look as less than creative in the eyes of the client, etc. Years ago Ford used the "Ford Has a Better Idea" campaign which was good but in today's market there's never been a better time to re-launch the "Have You Driven a Ford... Lately?" campaign. The new product being launched this Spring and Summer only adds to the campaign support. I understand the "We Speak Car" campaign but find it to be too genereic. Nowhere is the 2010 Ford Fusion identified as an all-new model and overall the marketing approach is all too subtle and/or generic. Ford needs to be more aggressive in getting the message out that FORD is America's car company. I definitely agree with all your sentiments there. Quote Link to comment Share on other sites More sharing options...
Edstock Posted March 8, 2009 Share Posted March 8, 2009 Me too. 30+ years advertising graphics. When I started, desk-top publishing was a box of Formica swatch-books. Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted March 8, 2009 Share Posted March 8, 2009 I think reviving an old slogan will just make people think that nothing has changed at Ford. They'll think, "Yeah I drove a Ford the last time you ran that campaign... and that's why I drive a Toyota now." Quote Link to comment Share on other sites More sharing options...
rmc523 Posted March 8, 2009 Share Posted March 8, 2009 I think reviving an old slogan will just make people think that nothing has changed at Ford. They'll think, "Yeah I drove a Ford the last time you ran that campaign... and that's why I drive a Toyota now." Hmmm, never thought of it that way. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted March 8, 2009 Share Posted March 8, 2009 I think reviving an old slogan will just make people think that nothing has changed at Ford. They'll think, "Yeah I drove a Ford the last time you ran that campaign... and that's why I drive a Toyota now." Agree. They're not looking to appeal to us, we're already here. They need to convey something (I apologize for the marketing buzzwords) fresh, new, different. I know that there's no "ah-hah" moment, but it's coming. These ads, along with ones I'm sure we'll see for the new Taurus and Fiesta, are meant to lay the groundwork for future marketing efforts. They need to get the idea into peoples heads that "We know cars, we have very good cars. Class leading, in fact." Then, once the economy is back, and the rest of the line is flusehd out, we'll see the big push. I think so, at least. Quote Link to comment Share on other sites More sharing options...
eaptlm05 Posted April 22, 2009 Share Posted April 22, 2009 I think that the ads are perfect and that Mr. Farley is doing a wonderful job. The ads send out a message that is consistent. They also highlight features of the car that are unique such as the speedometer of the hybrid and regular sedan, the fuel efficiency, the inclusion of sync technolgy, the 12 speaker audio, and great engine range. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 22, 2009 Share Posted April 22, 2009 I think that the ads are perfect and that Mr. Farley is doing a wonderful job. The ads send out a message that is consistent. They also highlight features of the car that are unique such as the speedometer of the hybrid and regular sedan, the fuel efficiency, the inclusion of sync technolgy, the 12 speaker audio, and great engine range. I agree, especially after seeing them more often on TV now. I like them every time I see them. Quote Link to comment Share on other sites More sharing options...
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