BORG Posted February 2, 2013 Share Posted February 2, 2013 UGH! I am so dissapointed. That is a Thursday 8pm commercial. That is not a super bowl commercial. Hell, I like the other commercials they have aired better. What a waste of 4 million. Lincoln is supposed to be targeting a different crowd, but I am not sure the crowd this commercial is for will even be watching the Super bowl. It should have been something showing lincoln is reinventing its self. Something that people will notice and remember. The super bowl commercials are supposed to be fun and light hearted. Not boring and end with everyone one saying WTF!!!? Lincoln has two spots, the other is this one...which has aired previously oddly enough. http://www.youtube.com/watch?v=D3vw9w9vevI Quote Link to comment Share on other sites More sharing options...
Moosetang Posted February 2, 2013 Share Posted February 2, 2013 It wasn't an ad aimed at enthusiasts, it was an aimed at the type of people who think everything about Lincoln is old. I found it cute. Quote Link to comment Share on other sites More sharing options...
BORG Posted February 2, 2013 Share Posted February 2, 2013 It wasn't an ad aimed at enthusiasts, it was an aimed at the type of people who think everything about Lincoln is old. I found it cute. I'm sure Surface Pro customers will appreciate real world business use as well. Sort of like the luxury car market. Yeah, because businesses use Windows 8. Quote Link to comment Share on other sites More sharing options...
mustang84isu Posted February 2, 2013 Share Posted February 2, 2013 I'm sure those Surface Pro users will appreciate buying a 64GB tablet with 23GB available to the user and a 4-hour battery life. Very consumer friendly. Can I use Photoshop, Revit, Excel, and Word on an iPad? My laptop battery lasts about 3 hours, so anything that extends that and allows me to use all those programs with a thinner profile that is easier to tote around to meetings is a benefit. Quote Link to comment Share on other sites More sharing options...
02MustangGT Posted February 2, 2013 Share Posted February 2, 2013 (edited) Give it up mustang84isu. Borg is an iOS sheep. Which is odd, because he thinks that Android rules market share in the tablet space. The comment about businesses using Windows 8 is great. Businesses use Windows platforms, therefore Windows 8 on a tablet is relatively simple to integrate and manage within existing architecture. Borg, when does your MKZ arrive so you can change your mind again? Edited February 2, 2013 by 02MustangGT Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted February 2, 2013 Share Posted February 2, 2013 I actually liked the ad. It is different, and it gets people talking. If you read the comments on Autoblog, they run from one side of the spectrum to the other. I am so tired of the same tired luxury ads. Lifestyle ads. Celebrity ads (like I give a flying _____ what some celebrity would like). Dry lakebed ads. Sliding sideways ads. Who cares how Lincoln gets attention. Just that they get attention. Lincoln isn't so much tarnished, as it has been invisible. Invisible is easier to fix. That said, it sure will be nice when the MKZ's hit the lots. I'm sure the dealerships would like something to sell. Frankly, if sufficient numbers of MKZ's were on the lots, January would have been an up month or Lincoln, as pretty much all models sold more than last year. Quote Link to comment Share on other sites More sharing options...
twmalonehunter Posted February 2, 2013 Share Posted February 2, 2013 Ad is terrible. And Apple is a distant second to Android for anything but playing music or stupid games. I have used them all and my S3 is far superior to the IPhone 5. I get so tired of the apple apologists and their mantra "it just works." Same with the PC to Mac comparison, there's a reason PC dominates (and it ain't style). Yea, I want to pay 4 times as much for an inferior product cuz its "cool." Apple is for superficial people more worried about status than functionality. Like Borg. Quote Link to comment Share on other sites More sharing options...
fou_bleu Posted February 2, 2013 Share Posted February 2, 2013 I liked it (was following along on YouTube and Twitter as well), but alas, it'll be lost on 99% of those watching on game day :/ Quote Link to comment Share on other sites More sharing options...
timmm55 Posted February 2, 2013 Share Posted February 2, 2013 $4 M to air it? I sure hope they have a back up commercial! Quote Link to comment Share on other sites More sharing options...
probowler Posted February 2, 2013 Share Posted February 2, 2013 (edited) So I guess they're marketing Lincoln to hispter douchbags now? Edited February 2, 2013 by probowler Quote Link to comment Share on other sites More sharing options...
probowler Posted February 2, 2013 Share Posted February 2, 2013 (edited) Lincoln's commercials are more intimate, more authentic(hipster) and human scale than the flamboyant starship ads which might excite but don't really charm. VW is especially good at this. I don't think Lincoln connected the dots well enough in this one, and it certainly won't be noticed as much as Lincoln probably needs it to be, but it's not horrible at all. The ad seems to fly against the existing ads however, which are more traditional and geared toward an older crowd. So now I'm confused by the MKZ's target market, this commercial is best appreciated by a younger audience. Personally, I actually connect better with this ad than any of the other Lincoln ads which probably says something about the intended audience. The ad pivots on a single concept which I think needs to define Lincoln in some concrete way, which is the idea of the individual experience, and I'd rather see this campaign going forward. OH MY GOD, I just read this and boom, pow! Check and mate. Ladies and gentleman, the new face of the Lincoln Motor Company! I can't imagine this will pay off for Ford Edited February 2, 2013 by probowler Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted February 2, 2013 Share Posted February 2, 2013 I actually liked the ad. It is different, and it gets people talking. And that is what Lincoln needs. "There's no such thing as bad publicity," as they say, and this isn't a bad ad. The way they included Wil Wheaton was smart, IMHO--it's a DVR moment. I was watching the ad, said "hey, that looked like Wil Wheaton," then backed up to see if it was him, and I wouldn't be surprised if it happens during the Super Bowl airing, too. 1 Quote Link to comment Share on other sites More sharing options...
timmm55 Posted February 2, 2013 Share Posted February 2, 2013 $4 M to air it? I sure hope they have a back up commercial! I watched it again..........I liked it this time. With follow up tweets it could be fun. Quote Link to comment Share on other sites More sharing options...
BORG Posted February 2, 2013 Share Posted February 2, 2013 I love the ad, there I said it! Quote Link to comment Share on other sites More sharing options...
svtenthusiast Posted February 2, 2013 Share Posted February 2, 2013 I have no idea who Will Wheaton is.....nor do I care. They would of been better served to use the 1:30 MKZ ad that aired a month ago....the one with the old lincolns in it, the clay model of the mkz......that would reach the soul of many more people. What a waste of 4 milliion. Quote Link to comment Share on other sites More sharing options...
BORG Posted February 2, 2013 Share Posted February 2, 2013 I have no idea who Will Wheaton is.....nor do I care. They would of been better served to use the 1:30 MKZ ad that aired a month ago....the one with the old lincolns in it, the clay model of the mkz......that would reach the soul of many more people. What a waste of 4 milliion. Car nostalgia doesn't reach anybody's soul, especially those who don't idolize car brands. Quote Link to comment Share on other sites More sharing options...
svtenthusiast Posted February 3, 2013 Share Posted February 3, 2013 Just heard they are also running the 30 second "phoenix" commercial. Much better. http://www.autoblog.com/2013/02/02/lincolns-second-more-traditional-super-bowl-commercial/ Quote Link to comment Share on other sites More sharing options...
Moosetang Posted February 3, 2013 Share Posted February 3, 2013 I realize as enthusiasts people want commercials for enthusiasts, but Lincoln needs to expand its image everywhere. For comparison, the Caddy ATS commercials are almost all enthusiast-focused. How well is it selling? Quote Link to comment Share on other sites More sharing options...
BORG Posted February 3, 2013 Share Posted February 3, 2013 (edited) I realize as enthusiasts people want commercials for enthusiasts, but Lincoln needs to expand its image everywhere. For comparison, the Caddy ATS commercials are almost all enthusiast-focused. How well is it selling? Ha, Caddy is doing extremely well. They sold the most cars in 23 years last month and saw the most growth of any brand in the US. In the interim, Lincoln is at the very opposite end of the spectrum, literally saw the most contraction of any brand and sold fewer cars than Mitsubishi, hell the Caddy SRX outsold Lincoln. Lincoln sold only 1,000 more cars than Caddy sold of the ATS. I mean it's dismal over there, and we're not talking about a high-end luxury car, these are deeply discounted vehicles which already under-price the competition with far more dealerships. Lincoln has a very long ladder to climb and right now they can't even get get their 2013/14 MKZ to the showrooms even remotely on time. I'm actually not that pessimistic about Lincoln, I still have a longer view of this...but I'm just not interested in hearing what Lincoln is doing right and what Caddy is doing wrong right now when Lincoln keeps f-ing things up. I'm so sick of the perpetual death spiral that just won't break. I've been watching this for a good 6 years now, at least. But change is happening (very slowly) and now we just need results. Edited February 3, 2013 by BORG Quote Link to comment Share on other sites More sharing options...
Stentgraft95 Posted February 4, 2013 Share Posted February 4, 2013 Excellent time slot for the commercial!!! Quote Link to comment Share on other sites More sharing options...
JasonM Posted February 4, 2013 Share Posted February 4, 2013 @edmunds: Lincoln MKZ showed big movement in user consideration (+811%) on @Edmunds during halftime. The @LincolnMotorCo brand also shot up 518% Quote Link to comment Share on other sites More sharing options...
sullynd Posted February 4, 2013 Share Posted February 4, 2013 Actually, Android dominates the tablet market now. Howso? - iPad has 54% of the market. Android has 43%. Quote Link to comment Share on other sites More sharing options...
BORG Posted February 4, 2013 Share Posted February 4, 2013 (edited) I'm confused, did Lincoln air the full Jimmy Fallon Twitter ad or an abbreviated version? Edited February 4, 2013 by BORG Quote Link to comment Share on other sites More sharing options...
rmc523 Posted February 4, 2013 Share Posted February 4, 2013 I'm confused, did Lincoln air the full Jimmy Fallon Twitter ad or an abbreviated version? I feel like it was an abbreviated version, but I could be wrong. Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted February 4, 2013 Share Posted February 4, 2013 (edited) I'm confused, did Lincoln air the full Jimmy Fallon Twitter ad or an abbreviated version? It was abbreviated. They said to go to a Web site (www.steerthescript.com, which redirects to http://now.lincoln.com/2013/02/the-story-behind-the-script/ ) to see the full ad. Edited February 4, 2013 by SoonerLS Quote Link to comment Share on other sites More sharing options...
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