Assimilator Posted October 18, 2018 Share Posted October 18, 2018 (edited) Ford has made it official by announcing their new "Built Ford Proud" brand platform in a corporate e-mail. We'll see our first ad this weekend narrated by Bryan Cranston. It does not preview the new vehicles unfortunately. Edited October 18, 2018 by Assimilator Quote Link to comment Share on other sites More sharing options...
rperez817 Posted October 18, 2018 Share Posted October 18, 2018 Thank for sharing this e-mail Assimilator sir. It sounds like the corporate culture at Ford is changing for the better. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 18, 2018 Share Posted October 18, 2018 Thank for sharing this e-mail Assimilator sir. It sounds like the corporate culture at Ford is changing for the better. On the outside looking in maybe.... Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 18, 2018 Share Posted October 18, 2018 We'll see our first ad this weekend narrated by Bryan Cranston. Quote Link to comment Share on other sites More sharing options...
Assimilator Posted October 19, 2018 Author Share Posted October 19, 2018 Quote Link to comment Share on other sites More sharing options...
akirby Posted October 19, 2018 Share Posted October 19, 2018 I AM the danger! https://m.youtube.com/watch?v=31Voz1H40zI Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted October 19, 2018 Share Posted October 19, 2018 These should resonate better. https://m.youtube.com/watch?t=1s&index=2&v=HVlfclOpsK8&list=PLCFM1h5Oz66h1hHSXoO5-6pziQfi4cOpu https://m.youtube.com/watch?v=UjhqvoWL82g&list=PLCFM1h5Oz66h1hHSXoO5-6pziQfi4cOpu&index=3 Quote Link to comment Share on other sites More sharing options...
Anthony Posted October 19, 2018 Share Posted October 19, 2018 (edited) All new ads: (not so subtle digs at the competition) Edited October 19, 2018 by Anthony Quote Link to comment Share on other sites More sharing options...
Anthony Posted October 19, 2018 Share Posted October 19, 2018 Interesting they chose the Escape instead of something newer https://www.youtube.com/watch?v=UjhqvoWL82g East Bound and Down (love this one) 1 Quote Link to comment Share on other sites More sharing options...
T-dubz Posted October 19, 2018 Share Posted October 19, 2018 (edited) Commercials arent bad, slogan is still dumb. They could have achieved the same message using the built ford tough slogan. Edited October 19, 2018 by T-dubz Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 19, 2018 Share Posted October 19, 2018 East Bound and Down (love this one) Check out the product placement of the Bronco on the trailer! LOL Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted October 19, 2018 Share Posted October 19, 2018 "So let the other guys keep dreaming about the future... we'll be the ones building it." Hot damn. Bravo. Best image ads Ford has had in 30 years. 4 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 19, 2018 Share Posted October 19, 2018 (edited) Wtf is this? Edited October 19, 2018 by fuzzymoomoo Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted October 19, 2018 Share Posted October 19, 2018 Wtf is this? I assumed it was the eStang. Quote Link to comment Share on other sites More sharing options...
akirby Posted October 19, 2018 Share Posted October 19, 2018 Wtf is this? Model E? Next gen stang? Have to be honest - at first glance I thought it was a Camaro. 1 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 19, 2018 Share Posted October 19, 2018 Model E? Next gen stang? Have to be honest - at first glance I thought it was a Camaro. My first thought: "WTF is a Camaro doing with a Mustang in the center of the grille?" Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 19, 2018 Share Posted October 19, 2018 "So let the other guys keep dreaming about the future... we'll be the ones building it." Hot damn. Bravo. Best image ads Ford has had in 30 years. I LOVE that "the future is built" ad. Wtf is this? I noticed that too......I "rewound" the video when I saw that pop up. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted October 19, 2018 Share Posted October 19, 2018 Love the new ads! "Whatever party you've got going in the back, we've got the business up front." LOL! Along with the Escape shoving the construction barrels out of the way, this is some brashness we haven't seen from Ford in a while. I like it! Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 19, 2018 Share Posted October 19, 2018 Love the new ads! "Whatever party you've got going in the back, we've got the business up front." LOL! Along with the Escape shoving the construction barrels out of the way, this is some brashness we haven't seen from Ford in a while. I like it! Yeah, I was waiting for some safety system to take over and stop the car like most ads these days.....I started laughing when it just pushed it out of the way. I'm surprised we didn't see an Edge ad. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted October 19, 2018 Share Posted October 19, 2018 Love the new ads! "Whatever party you've got going in the back, we've got the business up front." LOL! Along with the Escape shoving the construction barrels out of the way, this is some brashness we haven't seen from Ford in a while. I like it! They do have some brashness... some balls if you will. BUT, and this is an important distinction, they have appropriate context to back them up. It's a campaign built on pride in their past, their present, and their future. It's not an easy balance to find but the tone of these is *perfect*. 4 Quote Link to comment Share on other sites More sharing options...
Assimilator Posted October 19, 2018 Author Share Posted October 19, 2018 (edited) Eh...I like the slogan but the commercial does a poor job indicating progress or generating excitement for the future. It will make sense eventually, but for now it's a little too much nostalgia and I instinctively cringe at that. I get what they are trying to do, but it's not realized in this spot IMO. More ironic is that Ford is a guilty contributor to the TED Talk prognostications which is parodied here. Edited October 19, 2018 by Assimilator Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted October 19, 2018 Share Posted October 19, 2018 More ironic is that Ford is a guilty contributor to the TED Talk prognostications which is parodied here. Yeah, I noticed that too 1 Quote Link to comment Share on other sites More sharing options...
Assimilator Posted October 19, 2018 Author Share Posted October 19, 2018 BTW, this is the Mach1. Quote Link to comment Share on other sites More sharing options...
Willwll313wll Posted October 19, 2018 Share Posted October 19, 2018 BTW, this is the Mach1. oh wow. yeah im excited now! Quote Link to comment Share on other sites More sharing options...
Assimilator Posted October 19, 2018 Author Share Posted October 19, 2018 It looks awesome, so much to be proud of here. Worth the wait to get it awesome. Quote Link to comment Share on other sites More sharing options...
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