ANTAUS Posted August 4, 2021 Share Posted August 4, 2021 Ford Motor Company Sales Chart Quote Link to comment Share on other sites More sharing options...
Oac98 Posted August 4, 2021 Share Posted August 4, 2021 1 hour ago, ANTAUS said: Ford Motor Company Sales Chart Horrible sales for the most part as we expected as you can’t sell what you can’t make with extremely low inventory. I expect better sales across the board next quarter since Ford claims to have more parts. Quote Link to comment Share on other sites More sharing options...
CKNSLS Posted August 4, 2021 Share Posted August 4, 2021 Really useless to talk about "sales numbers," especially vs. the competition at this juncture. It would seem who ever has chips and can complete vehicles are going to sell them. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 4, 2021 Share Posted August 4, 2021 The open question is how much will increased profits offset the lost volume? Quote Link to comment Share on other sites More sharing options...
Oac98 Posted August 4, 2021 Share Posted August 4, 2021 27 minutes ago, CKNSLS said: Really useless to talk about "sales numbers," especially vs. the competition at this juncture. It would seem who ever has chips and can complete vehicles are going to sell them. True enough! Had there been no chip shortage Ford would be having a monster year with their new products. 2 Quote Link to comment Share on other sites More sharing options...
Oac98 Posted August 4, 2021 Share Posted August 4, 2021 33 minutes ago, akirby said: The open question is how much will increased profits offset the lost volume? Hopefully by a wide margin. It will still be a good year for Ford when the smoke settles. I hope lessons are learned from this crisis. 1 Quote Link to comment Share on other sites More sharing options...
ice-capades Posted August 5, 2021 Share Posted August 5, 2021 14 hours ago, akirby said: The open question is how much will increased profits offset the lost volume? I think we've already seen it to a good degree based on Ford's latest profit numbers and considering how severely Ford's production has been impacted due to the microchip shortage. Production skewed to higher content and more profitable models has to be a major factor. 3 Quote Link to comment Share on other sites More sharing options...
.I. Posted August 5, 2021 Share Posted August 5, 2021 (edited) Ford needs to rethink the supply chain of parts. The production is cutting by half because a chip plant get fire in Asia. And can’t produce the hardtop Bronco because the supplier can’t do the parts. A complete disaster. Edited August 5, 2021 by falconlover 1 3 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 5, 2021 Share Posted August 5, 2021 55 minutes ago, falconlover 1 said: Ford needs to rethink the supply chain of parts. The production is cutting by half because a chip plant get fire in Asia. And can’t produce the hardtop Bronco because the supplier can’t do the parts. A complete disaster. It wasn’t JUST a plant fire. It was a plant fire ON TOP OF the normal Covid delays affecting everybody. And Ford is still managing to make a $8B -$9B profit. If that’s a disaster I’ll take one. 1 Quote Link to comment Share on other sites More sharing options...
Oac98 Posted August 5, 2021 Share Posted August 5, 2021 34 minutes ago, akirby said: It wasn’t JUST a plant fire. It was a plant fire ON TOP OF the normal Covid delays affecting everybody. And Ford is still managing to make a $8B -$9B profit. If that’s a disaster I’ll take one. Add a massive train derailment yesterday of f-150s to the 2021 shitlist!!! In Missouri! Quote Link to comment Share on other sites More sharing options...
.I. Posted August 5, 2021 Share Posted August 5, 2021 48 minutes ago, akirby said: It wasn’t JUST a plant fire. It was a plant fire ON TOP OF the normal Covid delays affecting everybody. And Ford is still managing to make a $8B -$9B profit. If that’s a disaster I’ll take one. If you don’t spend money producing cars, and sell less cars at a higher price, you can make more profits. Want Ford turn themself in an American Ferrari ? 1 Quote Link to comment Share on other sites More sharing options...
HotRunrGuy Posted August 5, 2021 Share Posted August 5, 2021 44 minutes ago, Oacjay98 said: Add a massive train derailment yesterday of f-150s to the 2021 shitlist!!! In Missouri! Meanwhile, in other news, a team of Ford employee's is en-route to Missouri to remove chips from damaged F-150's,,,,, HRG 1 5 Quote Link to comment Share on other sites More sharing options...
Oac98 Posted August 5, 2021 Share Posted August 5, 2021 55 minutes ago, HotRunrGuy said: Meanwhile, in other news, a team of Ford employee's is en-route to Missouri to remove chips from damaged F-150's,,,,, HRG LOL, funny as hell but possibly true too!! 1 Quote Link to comment Share on other sites More sharing options...
.I. Posted August 5, 2021 Share Posted August 5, 2021 55 minutes ago, HotRunrGuy said: Meanwhile, in other news, a team of Ford employee's is en-route to Missouri to remove chips from damaged F-150's,,,,, HRG In route by plane? I don’t want to think what can go wrong! Noooo. ? Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted August 5, 2021 Share Posted August 5, 2021 1 hour ago, HotRunrGuy said: Meanwhile, in other news, a team of Ford employee's is en-route to Missouri to remove chips from damaged F-150's,,,,, HRG Begging and digging for chips. Maybe Ford can put together a nefarious team of chip thieves. Looks like the Farley honeymoon is over.....he has a lot on his plate. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 5, 2021 Share Posted August 5, 2021 3 hours ago, falconlover 1 said: If you don’t spend money producing cars, and sell less cars at a higher price, you can make more profits. Want Ford turn themself in an American Ferrari ? It’s a temporary problem, but yes - if Ford can make the same profit selling half as many vehicles, why not? 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted August 6, 2021 Share Posted August 6, 2021 14 hours ago, falconlover 1 said: If you don’t spend money producing cars, and sell less cars at a higher price, you can make more profits. Want Ford turn themself in an American Ferrari ? At the moment they have no choice. Si te case siete veces, leventate ocho 1 Quote Link to comment Share on other sites More sharing options...
Donaldo Posted August 6, 2021 Share Posted August 6, 2021 21 hours ago, akirby said: It’s a temporary problem, but yes - if Ford can make the same profit selling half as many vehicles, why not? Does Porsche still have the highest profits per vehicle in the industry? It should be noted their volume these days is in SUVs, not sports cars. 1 Quote Link to comment Share on other sites More sharing options...
bzcat Posted August 7, 2021 Share Posted August 7, 2021 9 hours ago, Donaldo said: Does Porsche still have the highest profits per vehicle in the industry? It should be noted their volume these days is in SUVs, not sports cars. But sports car is still way more profitable for Porsche. SUV provides volume which pays the bills but Porsche's profit is built on option sheet price gouging its sports car customers, $750 for color matching seatbelts at a time. 1 Quote Link to comment Share on other sites More sharing options...
Donaldo Posted August 7, 2021 Share Posted August 7, 2021 (edited) 16 hours ago, bzcat said: But sports car is still way more profitable for Porsche. SUV provides volume which pays the bills but Porsche's profit is built on option sheet price gouging its sports car customers, $750 for color matching seatbelts at a time. I think many of the expensive options available on Porsche SUVs too. The 2021 Cayenne has a base price of about $70,000, but the cheapest new one I could find of 100 on dealer lots around me has a $125,000 sticker. . Edited August 7, 2021 by Donaldo 1 Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted August 7, 2021 Share Posted August 7, 2021 On 8/5/2021 at 8:44 AM, .I. said: If you don’t spend money producing cars, and sell less cars at a higher price, you can make more profits. Want Ford turn themself in an American Ferrari ? At some point though volume definitely comes into play if you want to be a major automaker and not a boutique brand. You can price a Ford only so high before people will just go get an alternative brand for less that is just as good. Parts and raw material fabrication also becomes more and more expensive to source when it's only for a few vehicles. Also empty dealer lots isn't a good way to sell vehicles if other automakers have stocked lots. I understand why this is happening, but long term empty lots and low production is not a good strategy even if ATPs are higher. At some point you will drive the company into the ground if there is no supply and prices are not competitive for similar models from other automakers. 1 Quote Link to comment Share on other sites More sharing options...
Donaldo Posted August 7, 2021 Share Posted August 7, 2021 7 minutes ago, 2005Explorer said: At some point though volume definitely comes into play if you want to be a major automaker and not a boutique brand. You can price a Ford only so high before people will just go get an alternative brand for less that is just as good. Parts and raw material fabrication also becomes more and more expensive to source when it's only for a few vehicles. I think Mercedes-Benz shows that a very large carmaker can have a profitable brand of the most expensive and exotic cars on the road, as well as more entry level transportation and commercial vehicles. They usually make it easy to build to order, since it is almost impossible for the majority of Mercedes dealers to have deep inventories of their vehicles. For example MBZ has 8 SUVs , which covers well over 2 dozen individual models when different trims and AMG versions are included. 1 Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted August 7, 2021 Share Posted August 7, 2021 2 hours ago, 2005Explorer said: At some point though volume definitely comes into play if you want to be a major automaker and not a boutique brand. You can price a Ford only so high before people will just go get an alternative brand for less that is just as good. Parts and raw material fabrication also becomes more and more expensive to source when it's only for a few vehicles. Also empty dealer lots isn't a good way to sell vehicles if other automakers have stocked lots. I understand why this is happening, but long term empty lots and low production is not a good strategy even if ATPs are higher. At some point you will drive the company into the ground if there is no supply and prices are not competitive for similar models from other automakers. It's a strategy into loss market share short term and irrelevancy long term as Ford will not be cross shopped anymore except for Ford diehards. Ford is not Porsche and is still seen as the affordable brand for the common man except for some low volume specialty vehicles. Henry Ford has probably turned over in his grave more than a few times already. After all, Ford is still known for its cheap, plasticky, rubbery interiors as every reviewer reminds us over and over again. Now they call it a "Fordy" interior. 4 Quote Link to comment Share on other sites More sharing options...
FordBuyer Posted August 7, 2021 Share Posted August 7, 2021 2 hours ago, Donaldo said: I think Mercedes-Benz shows that a very large carmaker can have a profitable brand of the most expensive and exotic cars on the road, as well as more entry level transportation and commercial vehicles. They usually make it easy to build to order, since it is almost impossible for the majority of Mercedes dealers to have deep inventories of their vehicles. For example MBZ has 8 SUVs , which covers well over 2 dozen individual models when different trims and AMG versions are included. And MB has been known as a premium brand for decades here in the states. Maybe Lincoln will get there in coming years if it keeps at it consistently. 1 Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted August 7, 2021 Share Posted August 7, 2021 57 minutes ago, FordBuyer said: It's a strategy into loss market share short term and irrelevancy long term as Ford will not be cross shopped anymore except for Ford diehards. Ford is not Porsche and is still seen as the affordable brand for the common man except for some low volume specialty vehicles. Henry Ford has probably turned over in his grave more than a few times already. After all, Ford is still known for its cheap, plasticky, rubbery interiors as every reviewer reminds us over and over again. Now they call it a "Fordy" interior. The whole notion that the Ford brand competes against Mercedes or Porsche is ridiculous in my opinion. Ford competes against mainstream brands Toyota, Chevy, Honda, Nissan, Jeep, Ram, Hyundai, etc. Maybe Lincoln can build it’s brand up and go after small scale luxury or boutique brands, but sorry no one is paying thousands more for an Escape over a RAV4 or CRV just because of the blue oval. The same holds true when it comes to pickup trucks. The F-150 has to remain competitive and close in price to the Silverado and Ram. The Ranger with the Tacoma and Colorado. The Bronco with the Wrangler and on and on. The whole idea that Ford can move to small volumes and raise their prices thousands over the mainstream competition and remain relevant as a major automaker in the future baffles me. 3 1 Quote Link to comment Share on other sites More sharing options...
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