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Harley Lover

Dodge Bombshell: Charger, Challenger Gone By 2024, EV Arrives Soon

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I think of the character Syndrome from the Incredibles film when he wanted to give everybody super powers... "Because when everyone is super, no one is" This is why I think Dodge will fail. Dodge makes its way by being a super fast car, but every BEV can easily do this, and a BEV Dodge will never stand out by just being as fast as every other car.

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Don't be so sure.  Just because you can make electric vehicles fast, does not mean manufacturers are going to make them fast.  That's NOT the priority for most consumers.  Range is.

 

Does this look familiar?  It should because it is pretty much the same separation you'd see on ICE vehicles today.

 

Normal:

A Chevy Bolt runs 0-60 in 6.3 seconds

A Hyundai Ioniq runs 0-60 in 9.9 seconds

A Nissan Leaf runs 0-60 in 8.8 seconds

A Kia Niro Elec run 0-60 in 6.6 seconds 

 

Faster (Performance/premium orientated):

Jaguar iPace runs 0-60 in 4.5 seconds

BMW i8 runs 0-60 in 4.4 seconds

Mustang Mach-E GT runs 0-60 in 3.8 seconds

 

Fastest (Supercar):

Tesla Model S Plaid runs 0-60 in 1.98 seconds

 

 

Just because some amazing vehicles have come out that are electric doesn't mean that all electric cars are going to have that same kind of performance.  There isn't a market for a 4-motor Nissan Leaf that can do the quarter-mile in 7 seconds.

 

The biggest thing for Dodge will continue what they have been doing.  Offering performance at a price that people can afford. Will there be other cars that are as fast or quicker? Of course.  There is today.  But their mission would be to find the sweet spot of performance, brashness in style, and perhaps offer 2 door to entice the current muscle car owners.  We'll only know once they release a concept.  

 

But to think every BEV will be able to equal a Hellcat Demon is just not gonna happen. Performance for electric usually means more motors and bigger batteries, which means more price.  Look up most non-performance orientated electric cars today and they have a similar performance to their ICE counterparts. Why? Because range will always be more important than performance to the vast majority of the buying public... that's why every car today doesn't have a twin-turbo V6 even though they could.

 

Yes, there will always be a subset of performance vehicles, just as there is today, but that will always be the minority.

 

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21 hours ago, atomcat68 said:

Dodge makes its way by being a super fast car

 

Not all Dodge vehicles are super fast, though the brand does a good job imbuing a muscle car theme throughout. A "Normal, Faster, Fastest" hierarchy (per what Anthony mentioned above) already exists within the current Dodge vehicle lineup, and that concept can easily be applied to upcoming BEV Dodges. Of course, each step in the performance hierarchy will be improved with BEV compared to existing ICE powertrains.

 

I think part of Tim Kuniskis' strategy is to introduce Dodge BEV in the "Fastest" category first, then follow up with entries in "Faster" and "Normal".

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30 minutes ago, rperez817 said:

 

Not all Dodge vehicles are super fast, though the brand does a good job imbuing a muscle car theme throughout. A "Normal, Faster, Fastest" hierarchy (per what Anthony mentioned above) already exists within the current Dodge vehicle lineup, and that concept can easily be applied to upcoming BEV Dodges. Of course, each step in the performance hierarchy will be improved with BEV compared to existing ICE powertrains.

 

I think part of Tim Kuniskis' strategy is to introduce Dodge BEV in the "Fastest" category first, then follow up with entries in "Faster" and "Normal".


 

You're still underestimating the number of dodge buyers ( cars and trucks and SUVs ) who only want a loud V8.  For them it’s not about how fast it is.  Now that’s a subset of buyers but I don’t see Dodge selling as many BEV vehicles as their ICE counterparts.

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17 hours ago, akirby said:

You're still underestimating the number of dodge buyers ( cars and trucks and SUVs ) who only want a loud V8.  For them it’s not about how fast it is.  Now that’s a subset of buyers but I don’t see Dodge selling as many BEV vehicles as their ICE counterparts.

 

KBB/Cox Automotive as part of its Brand Watch study gathers information on "brand attributes that earn the attention and enthusiasm of new-car buyers". In the 2021 study, they found the top 3 attributes that convinced consumers to buy a new Dodge vehicle are as follows. Stellantis Media - Three in a Row: Dodge Brand Wins Kelley Blue Book Brand Image Award (stellantisnorthamerica.com)

  1. Overall exterior styling
  2. Being "fun to drive"
  3. Overall power and acceleration

These attributes are perfectly compatible with BEV, in fact BEV can enhance all of them compared to current ICE powered Dodge vehicles. Regarding buyers that "only want a loud V8", active sound generation systems that emulate loud V8 sounds for BEV are available in the aftermarket already. Stellantis could design and engineer a system like this, but one that's tightly integrated into and optimized for a Dodge BEV's hardware and software. That would provide Dodge BEV customers with the superior performance of an electric powertrain, combined with features like an owner selectable library of muscle car sounds, "stealth mode", etc.

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