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I apologize for bringing up an old topic if this has been addressed before.  I've skimmed the posts but haven't seen a definite answer.  I know the Edge is dead but is there no plan to bring something new into the mid-size 2-row SUV segment?  The Escape doesn't have the comfort and my wife and I don't need a 3-row vehicle.  Seems like a mid-size hybrid 2-row would be a perfect compromise for many buyers.  And no, I'm not interested in paying the upcharge for a Lincoln made in China.

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48 minutes ago, ford5 said:

I apologize for bringing up an old topic if this has been addressed before.  I've skimmed the posts but haven't seen a definite answer.  I know the Edge is dead but is there no plan to bring something new into the mid-size 2-row SUV segment?  The Escape doesn't have the comfort and my wife and I don't need a 3-row vehicle.  Seems like a mid-size hybrid 2-row would be a perfect compromise for many buyers.  And no, I'm not interested in paying the upcharge for a Lincoln made in China.

 

Short term, Mach E would be your only choice, but it obviously sits lower.

 

Longer term, they're supposedly going to make an Edge-like BEV, but plans have changed 800 times.

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57 minutes ago, ford5 said:

I apologize for bringing up an old topic if this has been addressed before.  I've skimmed the posts but haven't seen a definite answer.  I know the Edge is dead but is there no plan to bring something new into the mid-size 2-row SUV segment?  The Escape doesn't have the comfort and my wife and I don't need a 3-row vehicle.  Seems like a mid-size hybrid 2-row would be a perfect compromise for many buyers.  And no, I'm not interested in paying the upcharge for a Lincoln made in China.

I am in the same exact situation as you.   Starting to look for replacement ideas for my 16 Edge, which I love.   Explorer too big and Escape smaller and missing content that my Edge has. 

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It's hard for me to understand that Ford is abandoning this segment.  Nissan is coming out with an updated 25 Murano and Toyota has the new Crown Signia.  After owning 2 Edges and a Murano I sure don't want to downsize or spend more than $5,000 extra for a Lincoln.  I would bet that Mercsable and I aren't the only ones!

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5 minutes ago, ford5 said:

It's hard for me to understand that Ford is abandoning this segment.  Nissan is coming out with an updated 25 Murano and Toyota has the new Crown Signia.  After owning 2 Edges and a Murano I sure don't want to downsize or spend more than $5,000 extra for a Lincoln.  I would bet that Mercsable and I aren't the only ones!

 

I'm right there with you, they should've had an ICE replacement in the works.

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4 hours ago, Mercsable said:

I am in the same exact situation as you.   Starting to look for replacement ideas for my 16 Edge, which I love.   Explorer too big and Escape smaller and missing content that my Edge has. 

 

Not sure where you live, but there's a ton of '24 Edges at dealers around me (minus the one I bought 3 months ago).

 

HRG

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4 hours ago, ford5 said:

It's hard for me to understand that Ford is abandoning this segment.  Nissan is coming out with an updated 25 Murano and Toyota has the new Crown Signia.  After owning 2 Edges and a Murano I sure don't want to downsize or spend more than $5,000 extra for a Lincoln.  I would bet that Mercsable and I aren't the only ones!

 

The market as a whole for midsized CUVs (roughly 190inch long CUVs) has been shrinking over the years. Murano sales are shrinking, Edge sales are shrinking and even the Blazer doesn't do all that well-it sells less then 100K units a year. The Hyundai Santa Fe sells about 100K units a year, with me doing some quick research. 

 

I'm guessing that people who want a CUV will either get a cheaper Explorer if they need to space or go with an Escape if they want something cheaper then an Edge. There is really no compelling reason to get a midsized CUV in the market unless your offering something completely unique like the Bronco, which is more of a SUV then CUV. There will be a market, but is it worth Ford chasing it?

it is sort of like the Ranger vs Maverick and F-150. The Ranger is a more capable then the Maverick and is a cheaper alterative to the F-150, which helps its case. 

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7 hours ago, rmc523 said:

 

I'm right there with you, they should've had an ICE replacement in the works.

You're right!  But there doesn't seem to be anybody with brains at Ford anymore! They blew more than $10 billion on EV's! No more Escapes, Edges, gave the sedan segment police cruiser biz to Chrysler/Stellantis, sold farm tractor biz, heavy duty class 8 truck biz, paid a fortune ($10 billion?) for Aston-Martin and Jaguar/Land Rover and sold it for pennies on the dollar!  

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14 minutes ago, Joe771476 said:

You're right!  But there doesn't seem to be anybody with brains at Ford anymore! They blew more than $10 billion on EV's! No more Escapes, Edges, gave the sedan segment police cruiser biz to Chrysler/Stellantis, sold farm tractor biz, heavy duty class 8 truck biz, paid a fortune ($10 billion?) for Aston-Martin and Jaguar/Land Rover and sold it for pennies on the dollar!  

 

To be fair there is no sedan police segment anymore.  Charger/300 are dead, CV is dead, and the Caprice is dead.  It's all SUV now.

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3 hours ago, HotRunrGuy said:

 

Not sure where you live, but there's a ton of '24 Edges at dealers around me (minus the one I bought 3 months ago).

 

HRG

Yeah I was looking for an ST, but zero anywhere.   I may have to look for a titanium.

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32 minutes ago, Joe771476 said:

You're right!  But there doesn't seem to be anybody with brains at Ford anymore! They blew more than $10 billion on EV's! No more Escapes, Edges, gave the sedan segment police cruiser biz to Chrysler/Stellantis, sold farm tractor biz, heavy duty class 8 truck biz, paid a fortune ($10 billion?) for Aston-Martin and Jaguar/Land Rover and sold it for pennies on the dollar!  

Uh Ford sold JLR almost 20 fucking years ago....

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1 minute ago, ehaase said:

Explorer is only 10 inches longer and 3 inches wider than the Edge, so I don't understand why a current Edge owner couldn't be happy with an Explorer. 

 

IMO it might be too long/too big for their likes?

 

To be honest I hated how long my SHO was (202 inches I think)....190 inches is the sweet spot for me-which is right around how long the Mustang and Bronco are. 

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I like Mazda’s solution, they have a two-row version of the CX-90 and call it the CX-70. Other than that, it’s the same vehicle.
However, if Ford were to do as such with the Explorer to create an Edge, they might would want to shorten the wheelbase a bit. The result would be a RWD biased Edge. Sounds appealing.

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4 hours ago, silvrsvt said:

 

The market as a whole for midsized CUVs (roughly 190inch long CUVs) has been shrinking over the years. Murano sales are shrinking, Edge sales are shrinking and even the Blazer doesn't do all that well-it sells less then 100K units a year. The Hyundai Santa Fe sells about 100K units a year, with me doing some quick research. 

 

I'm guessing that people who want a CUV will either get a cheaper Explorer if they need to space or go with an Escape if they want something cheaper then an Edge. There is really no compelling reason to get a midsized CUV in the market unless your offering something completely unique like the Bronco, which is more of a SUV then CUV. There will be a market, but is it worth Ford chasing it?

it is sort of like the Ranger vs Maverick and F-150. The Ranger is a more capable then the Maverick and is a cheaper alterative to the F-150, which helps its case. 

The declining sales argument doesn't carry much weight when Ford brought the similarly sized Mustang Mach-e into the world - a very niche product. If Ford was concerned about sales in the mid-size crossover space, then why launch the Mustang Mach-e?

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4 hours ago, Ares said:

I like Mazda’s solution, they have a two-row version of the CX-90 and call it the CX-70. Other than that, it’s the same vehicle.
However, if Ford were to do as such with the Explorer to create an Edge, they might would want to shorten the wheelbase a bit. The result would be a RWD biased Edge. Sounds appealing.

Except price it as such.  Idk why mazda thinks selling the cx70 at the same price as the cx90 is a smart idea.

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Ford China has a couple of vehicles, Equator (3-row “Edge”) and Equator Sport (Territory)

both are not Ford platforms due to a lot of,local Chinese parts and what not but both

are grouped together these days. (Please understand this is broad brushed explanation only)

 

I’ll add the wiki link because it gives a lot of good detail and allow people to do their own searches

on looks interiors ect. Not perfect vehicles but probably something Ford should at least consider.

 

https://en.wikipedia.org/wiki/Ford_Equator

Edited by jpd80
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8 hours ago, Dequindre said:

The declining sales argument doesn't carry much weight when Ford brought the similarly sized Mustang Mach-e into the world - a very niche product. If Ford was concerned about sales in the mid-size crossover space, then why launch the Mustang Mach-e?

 

The Mach E is more or less a compliance product for the EU market and at the time the EV market was growing by leaps and bounds a few years back. You do have to keep in mind that the Mach E has been in production since December 2020. 

 

Not to mention Ford has limited resources and decided not to pursue that market because they had the Mach E and Bronco, which are at similar price points and size, but offer something completely different then a midsized SUV. 

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14 hours ago, Joe771476 said:

You're right!  But there doesn't seem to be anybody with brains at Ford anymore! They blew more than $10 billion on EV's! No more Escapes, Edges, gave the sedan segment police cruiser biz to Chrysler/Stellantis, sold farm tractor biz, heavy duty class 8 truck biz, paid a fortune ($10 billion?) for Aston-Martin and Jaguar/Land Rover and sold it for pennies on the dollar!  

 

When the Taurus and Explorer Police Interceptors were first introduced, the municipal orders skewed to more of the Taurus PI Sedans the first year. After a year's experience, the PI order banks skewed very heavily to the Explorer PI primarily due to the space limitations and other factors with the Taurus PI's. 

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14 hours ago, ehaase said:

Explorer is only 10 inches longer and 3 inches wider than the Edge, so I don't understand why a current Edge owner couldn't be happy with an Explorer. 

Fuel economy is worse, price is much higher, and 10 inches does affect maneuverability in many cases.  It's just my wife and I.  We don't need 3 rows of seats but we want comfort and decent fuel economy.  

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25 minutes ago, ford5 said:

Fuel economy is worse, price is much higher, and 10 inches does affect maneuverability in many cases.  It's just my wife and I.  We don't need 3 rows of seats but we want comfort and decent fuel economy.  

Not to mention the difference in quality between Explorer and Edge...

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2 minutes ago, Alex D. said:

Not to mention the difference in quality between Explorer and Edge...

Agreed!  And, in my opinion, we're not excited about the 24 Edge because the design and tech are getting a bit old.  It needs more than a simple refresh like has been done in the past.  A feature that has become a must-have for my wife is the surround-view camera.  She uses it all the time in our Murano to see how she is parked in tight parking spaces and she is equally between the lines.  I don't believe it is offered in even the Titanium Edge.  This may seem silly to some but for my wife, it is a must-have.  

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43 minutes ago, ford5 said:

Fuel economy is worse, price is much higher, and 10 inches does affect maneuverability in many cases.  It's just my wife and I.  We don't need 3 rows of seats but we want comfort and decent fuel economy.  

Would you consider a bronco sport if it's just you and your wife? Sure, it's escape sized, but the boxier shape should serve to increase passenger/cargo space in theory. Or maybe a used transit connect? Those seem to be quite small, but have decent interior cargo space for obvious reasons. 

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20 minutes ago, Alex D. said:

Not to mention the difference in quality between Explorer and Edge...

Depends on the generation of explorer. CD6 seems like a disaster to own long term. But the 5th gens are basically rock solid as long as you maintain them. A good option for people who want a used crossover. 

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