Mustang sales are down 18% for the year and that's with both major competitors (Camaro and Challenger) now gone from the market.  The new Charger is not worth mentioning. F-650/750 'heavy' trucks up slightly but still down more than 8% for the year.  Ford will be lucky to break 10,000 this year, does it make sense for Ford to continue in this market? Bronco and Bronco Sport showing healthy gains. Lincoln building a little momentum.  Where are F-53 stripped chassis models in the totals?     

They also can't sell the 2026 Escape in "Green States"  (CA, MA, NY, OR, VT, WA)

You don’t change 10 year plans based on 2 months of sales driven by the perception of huge price reductions.

Based on Escape sales in May being higher than many other Fords, would it be that unjustified to reconsider plans?  I know the argument about profitability and also needing the space, but unless Ford knows for certain that whatever vehicle comes in its place will do better, maybe they are justified in tapping the brakes.  Being flexible and adapting to market conditions is a good thing IMO.

I believe that once BEV sales are standing on their own without government subsidies, you will see their true value exposed. I personally like the idea of a BEV but bought a Maverick hybrid instead. 

I’m too conservative to buy any new BEV until depreciation rate, and or total cost of ownership, become more reasonable compared to other vehicle options.  I would presently love to own a BEV as an extra car (that I don’t really need) for local short trips, but I can’t justify one as my primary vehicle given my travel preferences and history.  Cost of a BEV would have to be low enough for me to view it almost as a toy, not much different than buying a motorcycle, jet ski, ATV, etc.  

1) It doesn't explicitly say calendar or model year. 2) Ford changes plans like most change underwear, so their press release from 9 months ago / last year doesn't mean much.

Perhaps hype was not exactly the issue as much as BEVs haven’t achieved promised deliverables; though that can be a distinction without a difference for many.

AAA finds that interest in EV's is declining as Americans turn their interest to hybrids.   https://newsroom.aaa.com/2024/06/is-the-ev-hype-over/

Yeah, I likely wouldn't have known had we not recently bought our Bronco.