Ranger Raptor $55,720
Bronco Raptor $90,000
Ranger Lariat $43,780
Bronco Wildtrak $60,225
Ranger XL $32,820
Bronco Big Bend $39,630
Not a perfect equivalence but comparing entry models, mid level models and Raptors
kinda shows how Bronco price difference grows the higher you go
Look, I agree that Bronco interiors are probably worth say $7,000 to $10,000 more than Ranger
but when you get to Lariat/Wildtrak and the Raptor/Raptor, Ford is really making book on upper trims.
Ford's strategy right now feels a lot like the boomer dad with a beer gut telling you how cool he used to be 50 years ago. Cashing in on fond memories of the past "Look how cool I used to be, love me now because I used to be cool". You can either be cool, or tell people how cool you are. A brand that's actually cool doesn't need to go around constantly telling people how cool it is. If you have it, you have it.
I think your being a bit hysterical at this point-The way the car market was in '21/22 is completely different then today....higher interest rates and inflation has hit everything pretty hard and spending $60k on a nice to have or even what some might consider a "toy" is giving everyone pause. The whole auto market isn't in a good place at this point with all the different things that factoring into it.