Huh?   Right on their site, the Reserve model shows it.....  

I'm still skeptical on sales volumes for these products.  I think you could easily fit at least 3 products there - Fathom, "Escape EV", and "Corsair EV" without some sort of expansion.   That said, we're also basing that on existing processes......so maybe the "giga" approach allows for more production (to your point with Fremont), or less up front as Ford ramps things up??

Well, when you drop one of your least expensive products (Escape), and its remaining inventory dwindles, naturally ATPs will go up....

Haha, sounds like GM's specialty trim names!   Nothing gets buyers more excited than the ZRSS-1ZL-71 package!       Agree about brighter, non-grayscale colors.

Jaguar Land Rover’s US Production Plan With Stellantis   Jaguar Land Rover chief financial officer Richard Molyneux told investors that the company signed an exploratory memorandum with Stellantis in May to explore “complementary capabilities” in US product and technology development. He said this framework is expected to include Defender-branded models built at Stellantis plants in the United States, with a specific manufacturing agreement targeted around the end of this year.   Molyneux described the North American push as “new vehicles, new segments” under the Defender badge, aimed squarely at US customers, and pointed to volume limits as the reason not to just localize the existing Defender. JLR sells roughly 30,000 Defenders a year in America and he argued it “can never localize efficiently at 30,000 units, or even at 50,000 units,” which is why Stellantis-built products are on the table instead of copying the current SUV. Those future US Defenders are widely expected to use a Stellantis truck or SUV platform, likely related to the Jeep Wrangler, rather than JLR’s own EMA architecture. Inside JLR, EMA’s next job is the upcoming Range Rover GT, which has been unveiled on that platform but is still running through final validation testing in the United Kingdom ahead of a full launch later this year.

Not sure if it'll go anywhere, but...   Polestar Dealer Claims the US Ban Was Just an Excuse to Leave America - Autoblog Polestar Lawsuit Adds A New Twist To Its US Sales Ban   Polestar and Volvo are basically cousins, both tied to Chinese giant Geely. But here’s the twist: Volvo got the green light to keep selling connected cars in the US, while Polestar got the boot. Polestar claims the government ruling killed its American future. Which begs the question: why did Volvo get a pass while Polestar was left out in the cold? Polestar That’s exactly what Prestige Imports in New Jersey wants to know. The dealer, which runs Prestige Polestar in East Hanover and Polestar Short Hills, is now suing for at least $25 million, accusing Polestar of breaking New Jersey’s Franchise Practices Act. According to the lawsuit, Polestar had been plotting its US exit for about two years, and the government ban just gave it the perfect excuse to pull the plug, Automotive News reports. Prestige claims Polestar later sent out a “force majeure” letter, basically saying the sales ban was out of its hands. Prestige isn’t buying it. The dealer says that letter was really just a way to kill its franchise without the required 60-day notice or any real reason, even though Prestige says it held up its end of the bargain.

I'd agree with you on that.

Ford also likes to decontent products as they age.  I don't think pointing to them eliminating the frunk compartment components necessarily proves that they don't care about frunk room.

https://fordauthority.com/2026/08/heres-what-happened-to-ford-motor-company-atp-in-july-2026/      

Ford Fathom Reveal Less Than Six Months Away