Ford hasn't seriously pitched anything to militaries in years, and there's plenty of other competitors in that space. Heck, even GM is further along than Ford in military products!
You're pretty judgy, and not in any good ways.
This is a time where Toyota is getting 300 hp from turbo 3 cylinder engines, Benz is getting 400 from 2 liter 4s, Dodge will be shoveling power into the Charger variants to keep something relevant there, Hyundia/KIA are actually stepping up the power/performance games, and so on....
...so, I find your position to be one of defending lethargy in a market that is always changing. Having been around a good while, and remembering the world seemingly out-engineering Ford and Detroit as a whole on more than one occasion...I called these concerns, and think that there's plenty of room for just that. Failing to keep up with, and/or lead, the Joneses has had Ford in very deep trouble repeatedly.
Truck buyers like what they like and clearly, many Ram and Silverado/Sierra buyers
are rusted on to the V8s. GM and Ram did such a good job of convincing generations
of buyers to stay V8 that a turbo V6 was not needed.
Conversely, Ford moved quickly to shift buyers from 4.6/5.4/5.0/6.2 to the 2.7 & 3.5 EBs.
Well, it didn’t seem like much to convince people to switch. In the late 2000s, that switch
couples with DI and 6-speed autos was a winning combination that Ford built on with the
JV 10-speed auto and hybrid. While all of those elements seem complex, the less complex
alternative for Ford was to go BEV and ditch the lot. When that plan went off the boil, the
alternative of hybrids, PHEVs and EREVS is simply a rejigger of what’s already in play.
It’s most definitely reactionary, not proactive…and who can blame Ford when the rules
look to be up in the air with the latest politics..
At the moment, the simples thing to do is just off3 cash incentives and killer lease deals,
do the traditional selling strategies and work down those inventories until the latest build
profile works it way through to buyers.
I think you answered your own question with the example of Blazer - Blazer EV.
Edge was definitely a counterpoint to the MachE’s sales or was better gone
so that the message or the case for of Mach E was stronger to buyers.
I see nothing inherently wrong with the S650 platform or the current engines and transmissions. Who has something objectively better? Sounds like you just want change for change’s sake. And where are these other non luxury sports sedans?