As mentioned above, the body shape of the Everest doesn’t lend itself from being different than the current Lincoln offerings. If you want something similar to the G Wagon it needs to be Bronco based. I’m personally indifferent about the G Wagon but my kids think they are awesome. A Lincoln version of the G would be a lot more attainable to the average person and I think it could sell well if done appropriately.
The “Dominus” image is a strong start IMO. I don’t love that name but perhaps they could draw from some old Lincoln models/concepts. Some examples:
Lincoln Maharaja (1953)
Lincoln XL-500 (1953)
Lincoln Machete (1988)
Lincoln Navicross (2003)
Lincoln Mark X (2004)
Lincoln Model L100 (2022)
L Series
Blackwood
Marauder (stolen from Mercury)
It's reverse marketing; yeah, that's it! Style it to look like the north end of a baboon running south, then sell attractive aftermarket parts and accessories to clean it up; just the opposite of what Jeep does.
Not sure if a 2-inch taller roofline or a little extra ground clearance will discourage many loyal repeat customers. Many may see it as a plus. You raise a valid question though because the lower wagon-like height was kind of unique in that class and price IIRC. Regardless, the Outback still retains some of the uniqueness that make it a Subaru to core customers; like Boxer 4-cylinder engine, symmetrical all-wheel-drive with some off-road capability, naturally aspirated 2.5L engine, fairly safe, etc. Specs and price seem decent to me except for use of a CVT transmission, so overall may sell well in spite of different appearance.
I would like a fixed-top Bronco also. My only complaint about ours is the wind noise from the removable top, that we'll likely only take off a couple times a year. I could see us trading the Mach E in on a Lincoln or fixed-top version in a few years. My wife wants a 4 door as she loves the seating position of the Bronco much better than the Mach E. I don't see our 2 door going anywhere for a long time, so the Mach E would be the unlucky one out. Make it a BEV and the decision to trade is much much easier.
Agreed, that’s why I mentioned BEV in my post above. That’s also why we don’t need Everest here (again, unless it were a BEV).
I would like a fixed top Bronco though.
They are trying to gain mainstream market share with this redesign. I think it’s more likely to alienate their core customers as it is no longer a wagon. It’s essentially a highlander with more ground clearance.