It’s always been about price perception, remember back when there was talk of $39,000 electric trucks, that encouraged a ton of reservations at Ford and Tesla that really evaporated as the price moved higher. It wouldn’t have been so bad but Ford began talking about BEV construction costs nearing that of ICE and didn’t all that turn to poo really quickly, construction price of Edge was $19k vs Mach E’s $44k. In my neck of the woods, we’re seeing BYD Shark 6 PHEV and Great Wall Motors Cannon Alpha PHEV, two pickups that are putting fire to the feet of Ranger PHEV even before it arrives. Time will tell…

And if Bronco Raptor still seems a bit high, the buyer always has the Ranger Raptor available for $23,000 less.

They made a mistake on the Bronco price increases.  The Raptor version was particularly egregious.  Clearly the change in pricing has helped. 

The price of the Mustang is a major hindrance when you are talking about a vehicle that isn’t particularly practical. It doesn’t help the redesign was basically warm over of the previous design. 

This is a must if they proceed with this ridiculous plan.  These two vehicles are much different than people realize who do not have experience with them.  The rear seating/cargo area is very different.    I saw this and about fell over. Ford’s lineup is already spartan, and it’s about to become downright sad here in the near future.

Not to mention….    

So, are you gonna give those that bought the truck with the I-6 turbo a discount to get a hemi?

I think he was making a joke about sales being zero June to November 2025

https://www.cnbc.com/2025/06/05/ram-hemi-engine-pickup-trucks.html

You sure do like to flip flop