R2 looks like a restyled version of the Lincoln that Ford was considering a few years back.. It would be wise for Ford to style its CE1 as both a BEV Bronco and an upmarket Land Rover styled Lincoln…

I thought Rivian was on the brink of extinction. Who's funding them?

Count me in as one of those looking forward to CE1 - My commute has changed since I retired and I believe an EV will be my next daily driver and the CE1 truck seems like a natural progression from my Maverick hybrid....   ADD ON: Seeing the roll out of Rivian's R2 SUV, it would be right up my alley, but...being Ford centric, I will reserve judgement until CE1 comes to market.

Maybe if gas goes up to $7/gallon, they will be hugely popular….

There's been a lot of discussion about this in recent weeks and months, all the investments Ford's making in off-road products, and how they want to offer more of them. So I thought it would be fun to get a whole wishlist discussion going.    I've included some of the stuff I would like to see, varying from super duties to the mustang raptor or off-road supercar (We don't know what it'll look like so I rendered both road going versions of t1, and lifted supercars to get some ideas, I prefer the lifted supercars over t1).    Let me know what other off-road products you would like to see from Ford. 

In the U.S. market over the past six or seven years, surveys indicated that between 21% and 27% of new vehicle buyers overall actually want a BEV. That proportion is likely to increase as more affordable priced BEV from Ford and others are introduced, figure about 30% of new vehicle buyers overall wanting a BEV by the time Ford starts sellin’ CE1 products in a few years.

I do recall a recent response by a new PHEV Ranger on and Australian forum, he is pleased with the vehicle and as mentioned doesn't always charge up the battery but interestingly, driving it as a hybrid, he still gets good fuel economy, averaging US 27 mpg to 35 mpg which sounds like a great result.          

Yea, exactly. Ford made many mistakes in which we learned nothing throughout its history. The success (or lack thereof) of CE1, Universal Electric Platform, and Universal Electric Production system will be an epochal moment for the company.   I’m cautiously optimistic that it will be a success

Ah but see, this is also a sizeable bet, Ford already has $5 billion invested in CE1 and setting up Louisville. So let’s say the process does indeed yield a $40,000 vehicle with a healthy profit margin, that’s half the job. The other half of the job is building the size and styling of vehicles that appeal to enough buyers to give it a go. Then there’s another piece to the puzzle that has been alluding Ford…..how many buyers actually want a BEV?   Im not knocking the project, it’s just that this is now Ford’s fourth go at developing an affordable Electric vehicle and some level of skepticism is to be expected, especially when every other  time Ford was convinced that the vehicle would succeed until it was realised that it wouldn’t…

Henry Ford had a famous saying about mistakes: Seems like Ford did learn and it resulted in the genesis ce1.  Lets hope it is successful.