What was Ford Motorsport?

Cool tires that I talked my dad into getting the same set on his 1982 LTD Crown Victoria in the mid 80's.....love the BF Goodrich T/A's....I have a set of Elite-Force T/A's on my 2006 Mustang GT....

I see what you are saying, but when I was growing up, SVT was on all the cool vehicles, so I probably like it more for nostalgia reasons more than anything else.   it reminds me of the performance trims of other brands: dodge SRT bmw M mercedes AMG Toyota GR Hyundai N  

So, it is the same non-news story as when Ford re-registers names like Fairlane, Pinto, Escort, Granada, etc....

That Ranger is designed by Ford’s rally partner M Sport and their designation RT haven't seen it advertised in other markets so probably just UK and Western Europe.

to stop someone else using it? VW owns Scout name, connect the dots….

There is a Motor Trend magazine issue from 1988 I have that is titled "How Ford Became #1".  It is a special issue where they reviewed all the current Fords from that era.  There are some neat photos that show the Ford lineup back-to-back, and I agree - it may not look fresh today, but it was back then.  Especially when you compare to what GM and Chrysler had been doing.  GM was just starting to go aero in 1988, but Ford had a 4-5 year head start on them.  Jack Telnack was a great designer. It's also interesting to me that Ford went from some of the most homely styling in the early 1980's (1980-82 T-bird for example, Granada and Fairmont weren't great either) to probably the best all-around vehicle lineup styling by the end of the decade.  It shows how much good leadership can have an impact.

Looping back around to the topic, it’s clear that Ford has found a new way to develop vehicles than hopefully, can be extended to include all types of passenger and light commercial vehicles.   The trip down memory lane was nice to reconnect with where Ford and other manufacturers were in the 1980s and the pathways chosen. It shows how vehicles became progressively heavier and more complex as engineers added onto what was probably becoming a flawed foundation. Resetting the way vehicles are made, the sequence of events and the chassis and floor to suit modern efficient construction processes is going to rewrite much of Ford’s big book of knowledge.   While it’s sad to see Ford ending generations of ICE engineering knowledge of vehicles manufacturing processes, it’s a necessary evolutionarily step to reset its business and end the things stopping it evolve.

I wouldn't want to know what a loaded Excursion Platinum with the Powerstroke would cost.

I can't remember where I saw it, but there was a design student sketch of a Lincoln coupe with the greyhound hood ornament. It looked quite elegant and reminded me of a Jaguar. It really wouldn't hurt to steal Jaguar cues since it's a dying brand anyway. lol   I always thought the XJ would have made a terrific basis for a Lincoln sedan.