People like full sized trucks for the same reason they bought crown vics and town cars.  Plus knowing you can tow or haul just about anything.  Nothing to do with marketing or chicken tax.

Don’t think that is true. Customers have the freedom to embrace or reject any automotive product as they see fit. The rejection of large BEV pickups is a recent example.

I don't think I am.    There are two narratives One is that people have always wanted behemoth vehicles for reasonable reasons and automakers are simply meeting that demand. The other is that the author makers created demand through marketing, regulatory capture (chicken tax) and federal tax policy that allows such" luxury" vehicles to be used as a tax write off. Today, more than ever you shouldn't assume that corporations base investments on meeting the needs of the customer but do so to maximize ROI at the customer's or society's expense.   The narrative that people hate small cheap vehicles only serves the needs of corporate interest and don't represent the wants and needs of the marketplace.   Which is why I, and others like the bolt, it represents something that's is rare in the United States market these days. Practical, and affordable mobility.    -MarvinOut  

Talking about full-size pickups and Bolts, seeing them together for easier size comparison at a GM event reveals why even GM executives worry about 9,000-pound pickups like Hummer and Chevy Silverado EVs.  Some people actually prefer smaller vehicles for many reasons but will realistically avoid them primarily for safety reasons.  An unintended consequence of huge pickups used for daily transportation by many drivers is that they discourage adoption of smaller-size vehicles.   Pictures from InsideEVs article provide perspective.  Full size truck may be parked slightly farther from curve, but size dwarfs Bolt nonetheless which at close to 4,000 pounds is fairly roomy for 4 adults.  Bolt may not be large but it’s not an Izetta or Smart Car either.    https://insideevs.com/news/776958/2027-chevrolet-bolt-live-impressions/    

Hello All, I have a project in development of building my '56 F100 big window pickup into a 90% daily driver and 10% autocross participant. My donor car for this build is a '25 Mustang Dark Horse Premium. My intent is to use as much of the DH as possible, everything from the engine/10R80 to wiring harnesses/control modules and micro-processors. I know I can't use everything so when a conflict arises between the new tech and the old looks the looks will prevail. I'm looking for advise and help (paid) from a Ford Technician, Master Technician, Senior Master Technician or someone who has hands on experience with the electrical/software of Ford's FNV3.X architecture. My search is for an individual that understands how to navigate/manipulate/alter Ford's architecture in a way that will allow me to use around 90% of the features incorporated into the DH Premium and fool the computers for the other 10% with the least amount of collateral damage. Roads already traveled - Tuners and Forscan; Tuners in general have products for the performance side only. That makes sense because it is their bread and butter/customer market. I'm not concerned about adding/modifying performance at this time. Forscan (If you can get it) sounds like the best way to get into the system but what happens when you deprogram/delete/modify a processor that was used by more than just the feature you were concentrating on? Thanks for your interest and help.

Hello All, I have a project in development of building my '56 F100 big window pickup into a 90% daily driver and 10% autocross participant. My donor car for this build is a '25 Mustang Dark Horse Premium. My intent is to use as much of the DH as possible, everything from the engine/10R80 to wiring harnesses/control modules and micro-processors. I know I can't use everything so when a conflict arises between the new tech and the old looks the looks will prevail. I'm looking for advise and help (paid) from a Ford Technician, Master Technician, Senior Master Technician or someone who has hands on experience with the electrical/software of Ford's FNV3.X architecture. My search is for an individual that understands how to navigate/manipulate/alter Ford's architecture in a way that will allow me to use around 90% of the features incorporated into the DH Premium and fool the computers for the other 10% with the least amount of collateral damage. Roads already traveled - Tuners and Forscan; Tuners in general have products for the performance side only. That makes sense because it is their bread and butter/customer market. I'm not concerned about adding/modifying performance at this time. Forscan (If you can get it) sounds like the best way to get into the system but what happens when you deprogram/delete/modify a processor that was used by more than just the feature you were concentrating on? Thanks for your interest and help.

Hello All, I'm new to these forums so please bear with me if my terminology is off a little. I'm 72 and used to cars with solid lifters, 4 speeds and carburetors (simple). Now I've started a project that puts me right in the middle of this computer age (complicated) and I'm here, as on other forums, to ask for advise and help. My project is taking my 1956 F100 big window and turning it into my 90% daily driver and 10% auotcross participant. Normally that would be simple but no, I've decided to use as my donor car a 2025 Mustang Dark Horse Premium. I'm trying to use as many of the features on the DH as I can but am realistic in knowing I won't be able to use the entire electrical/control modules/microprocessors/software as a whole. And there lies my dilemma, how to navigate through the FNV3.X architecture to use what I want and what to do with the microprocessor signals I can't use. I'll post more as soon as I can figure out where to post it. Thank you all       

Reminiscent of this 1925 Ford advertisement "Opening the Highways to all Mankind."    

Because your completely ignoring the fact that pickups went from basic no frills transportation to luxury vehicles. As for the smaller bed thing, that is directly from having a 4 door cab vs a 2 door cab. 

So claims a full page Ford ad in today's Wall Street Journal.  It goes on to say..."Its the highway being paved, the hospital being built, and the power line being restored after a storm." And...It's the work that requires grit, commitment, and the right tools."   It also proclaims unlike the competition, 100% of F series trucks are assembled in America.  On a side note, I continue to see a New England Ford Dealer  TV commercial featuring Ford trucks including a 650/750 towing a tag trailer carrying a loader/backhoe .   While Mr. Farley  continues to mention the importance of Ford Pro in all of his releases, perhaps this ad is indicative that he has finally recognized that he has a big void  in Ford Pro's product offerings.