Kinda like how the navigator is the new Continental. It's the reason why it's so hard to make a business case for large passenger cars these days, there's just no need. 

I agree generally that desire for power from the general public is overstated, especially if it costs a decent amount more.  But, I think a lot more people want their vehicle to give the appearance of being super capable in the sporty or rugged realms. If you can build a package that is a little quicker but looks more aggressive, you can definitely build in a higher retail price. That’s where an ST comes in.    Almost no one is tracking an Explorer ST, but they sell a bunch of them. I’d bet there is a decent market for a Maverick ST. 

Haha, that's crazy!

To haul around in the back of the F450 when the camper is not on board?    I have seen people pull big gigantic fifth wheels with a HD truck with a Smart car on the back in front of the fifth wheel hitch.  Pretty cool, but waaaay too big for me!

How dare you!  You don't need more than a Smart car!

That is probably true amongst the jacked up suspension crowd but it is 100% not true about your average F150 buyer.   How about we stop preaching to others about what they should buy.

Maybe he just likes the F150?  That's what's great about this country...you can drive whatever you can afford (to make payments on).   I drive an F350 because I need it.  I would probably buy a Ranger if I didn't need a Super Duty, but since our next RV may be a truck camper, I'll probably be moving up to an F450.

F-150 and the like are today's Crown Vic/large sedan.  They just replaced the trunk with a bed.

Not everyone wants a shoebox/econobox.  If Ford can make money offering both, why not?

Maverick quickly went up in price.  Even if this truck starts at $30k will it be profitable at that MSRP, or will it soon be $40k when equipped with range and options buyers actually want, need, or will buy?  I hope it can deliver and succeed but IMO numbers don't add up favorably, making it much more challenging than Maverick ever was.