Had this discussion on another site....what was once an American hallmark, we shopped for what is "good".... in the late 70's early 80's...that began to change and Americans shopped for what is "good enough"...there is a fine line drawn between the two but the quality gap between what is considered "good" as opposed to what is accepted as "good enough" is huge. 

To be clear, the industry can build affordable cars, but the stock market and investors are not incentivizing them to do so. There aren't groups of investors clamoring for Ford to make affordable cars, but there is a large group of investors clamoring for Ford to continue to make high-margin, large fuel-guzzling vehicles. That have driven company profits for the better part of four decades.    Every financial report from Ford in the last two decades have highlighted average selling price as a key fundamental for the company. ASP growth has led to profit growth, affordability will do the opposite unless structural changes are made to reduce the cost structure. Which is challenging in a high tariff environment. 

Can you explain the difference? 

They left it open ended when asked at that reveal event if it could accommodate other kinds of powertrains which implies they're at least thinking about it. 

Hi Monics. I second akirby's recommendations, and would also add Zeigler Automotive to his list: https://www.zeiglerfordesp.com/warranty_plans/?plan_id=2130&gad_source=1&gad_campaignid=1702246218&gclid=EAIaIQobChMIkfyc3fSmkQMVAUX_AR0DLgz2EAAYASAAEgJ3bfD_BwE   Check out all three, and sign with the one offering the best price. Also, be sure to compare apples to apples, since there are various plans and options ... i.e.: - A basic powertrain plan up to the full Lincoln Protect PremiumCare plan). - Year/mileage limits. - Deductibles (from $0 and up). - Optional coverage choices, such as LED lighting, Key Coverage, Extended Rental Coverage etc.     Let us know how you make out and good luck. 

And another one.... https://finance.yahoo.com/news/ford-recalls-nearly-109-000-144249718.html

Yeah I'm digging it. If you kinda split the difference between this, and the s650, and landed somewhere in the middle, that's kinda the styling direction I'd like to see the mustang go in, it just has a ton of road presence.   As for price, people are quoting 120k for the road car in multiple articles which wouldn't be terrible to be honest. But I don't know if that's a price Toyota has actually thrown out there, or if it's just speculation. 

It'll be interesting to see if CE1 style designs can accommodate ICE powertrains. A potential packaging issue is if the truck and other models have a cab forward, short hood look, it might be really challenging to package an ICE powertrain and other necessary items in there in a way that doesn't make it an absolute nightmare to work on. 

I think it's more likely we'll see a HEV/PHEV small truck or suv based on ce1 Design and Manufacturing techniques to lower costs.  If the EV starts at $30K then an ICE version might come in closer to $20K.

Will we see the return of the 13k Ford fiesta? I strongly doubt it. Do I believe this increases the likelihood of Ford bringing a new fusion here that starts at under 30k? Yeah I do.