Let's play a Game
Affordability is a Data point, Cheapness is a Feeling.
Comparing the Starting prices of the 2026 Escape, Bronco Sport and Maverick to the 2014 Escape Fiesta and Focus in 2025 and 2014 Dollars.
Adjusted for inflation, the price for an entry-level Ford vehicle in 2025 is 45-64% higher than it was in 2014
Finally, when compared with US household income, Ford's most affordable vehicle in 2026 would represent 34% of Median household income vs 26% in 2014, or a 31% higher share of a household's income in 2025 vs 2014.
This does not include the impact of higher interest rates
When we talk about affordable, I believe this is what we mean. Ford stopped selling Affordable vehicles in favor of profits.
The unboxed assembly process doesn't apply to ICE vehicles, there will be benifits From the eletrical archtecture but the assembly process isn't as transferable.
That is the EPA CAFE classification, not how it is imported. That is the reason Ford got into trouble with the Transit Connect-they brought them over as passenger vans then ripped out the seats.
The Bronco Sport would be either a wagon or crossover, which I believe aren't impacted by that.
Also the tariff rates for importing ANY car unless you have a special deal (UK and South Korea for now) is 25%. I'm guessing their is some work arounds to that (I've saw that Ford is using a Bonded shipper?) to help mitigate the tariff issues.