Ford Recalls 273K Vehicles Over Rollaway Risk

Did you reset the Battery Management System in the car? All doors closed - key (or push button) on no start. Flash highbeams 5 times, press brake pedal 3 times - battery light on dash will flash and then the system will reset. Several videos on youtube on procedure. 

Yeah, most places will replace a battery for free.  I really didn't want to deal with it, so I contacted a local place.  $350 for a new battery!  So I bought one and replaced it myself for $220.  Ridiculous!

That's nuts!!

May not be winning, but much of the market share Ford gave up in that period were tied to unremarkable products the head honcho called commodities. Ford cut its losses and saved its reputation by gettin' out of that kind of business. 

Thankfully that was fixed on the post 2020 MY and the Bronco Sport

I don't think they'll exit - I think they'll just replace Ranger with a more affordable unibody truck.

I miss his posts as much as I miss fiberglass underwear..

I just changed the battery in my daughter's 2019 Escape.  Holy shit what a cluster...!  Seriously Ford, I have to take the wipers off to change a battery?  WTF?

The results speak for themselves.   In 20 years, Ford has gone from the #2 US automaker to #3.   Globally from https://marketrealist.com/2016/03/fords-global-market-share-fallen-last-decade/   Global market share falling from 11% in 2011 to 5% in 2023.   This is the opposite of winning.     The Ford family isn't scared enough of losing to make transformative changes to the company.    They seem content to work around the edges of the problem, but not to invest any Capital in addressing the core issue of the company's lack of competitiveness and direction.   They are like a wealthy football team owner, as we have in Cleveland. He gets his rocks off on making decisions, but not winning a football game.