Bronco pickup only makes sense if Ranger gets replaced by a unibody version. I don't see how Ford can make all new affordable pickups at TTC unless they're small and midsized unibodies to replace Maverick and Ranger.
Interesting discussion point:
If Ford was completely about profit, it would shrink the business to just F Series and large SUV plants
and skip the rest…….maybe keep Explorer/Aviator, Transit and T6 products.
The business would be highly profitable with a very small manufacturing and engineering footprint
so why don’t they?
I see a Bronco pickup moving the needle toward 75K+ sales, mostly at the expense of Gladiator
The limitations would be less because any Bronco pickup truck would share more parts as opposed to Ranger that shares absolutely zero body or interior parts.
But how much of that is due to it being limited in production due to the Bronco itself.
I just think its awful big leap to put ANOTHER pickup, either a Bronco Pickup or a unibody Pickup into a brand new plant when there are obvious gaping holes in the lineup that plant could fill. I still stand by that fact that Ford is just saying something to say something because they don't have the plan nailed down yet for TTP. They still have 36+ plus months for things to change and a possible administration change in January 2029 and UAW possibly forcing changes. I just think that they are mining what they can out of the pickup market and adding anything will hurt other products in sales.
IMO they'd be far better off going with a CUV that would slot into the Edge/Escape size at that plant and maybe add a second line for another product.