Not the one I'm talking about.  

I think Ranger is just stuck in that middle ground with Maverick below it appealing to the casual “non truck” buyer, and F-150 appealing to the typical truck buyer.   Meanwhile, Ford is prioritizing Bronco production because it can allow Maverick or F-150 to absorb what might otherwise be a Ranger sale.   Other companies can push their midsize offerings sales wise because they don’t have a Maverick, or a Bronco eating up production space.  

What’ll be interesting to see with this new Dakota is how it affects Ram 1500 sales on the lower end, as until recently they’ve had the classic model around for the lower priced segments, and theoretically Dakota can step in there to an extent

Smaller more profitable lineup being the key takeaway.

Farley says Ford couldn’t compete with Toyota and Hyundai, so it stopped trying      

yes, that and the fact that European market would probably prefer a BEV Utility over a BEV pickup. But in saying that, the rumour is that the second CE1 is not expected until CY2029.

Thanks for the chart and good point that Ford hasn’t pushed Ranger since Bronco’s launch - it didn’t really push the new Ranger either although it was a problem when parts supplies were tight and Ford chose Bronco builds over Ranger.   Maybe you’re right and Ranger was the lead in for Bronco and now Ford has pushed the Maverick, it’s less interested in building tons of Rangers.

Honda buys out EV battery plant in the US for nearly $3B as it preps for an all-new lineup   .

Europe is way more competitive market in terms of EV so that goes without saying that Ford needs UEV to work in US which is a closed protected market with few competitors. If UEV fails in the US, there is no hope it can be successful in Europe or elsewhere.    Ford Europe's diminished size means itself cannot launch any new vehicle platform at all. Everything has to be borrowed from somewhere else. It's a shell of its former self. 

That truck probably weighs half of what you’re talking about.