For as many recalls as Ford has had, they're still right in the middle of the pack.   Kudos to GM doing well with all 4 brands.

Well, C2 has been around since 2018....but while Toyota gets a pass for using chassis designs with minor updates, when Ford does it....Fox to SN95, Panther updated several times, etc...they get beat up over it. C2 will likely be around for at least another 10 years unless CE1 can be modified to become hybrid and ICE powered....kinda like when GE1 was developed from C2 for use in Mach E.

Price

I think that EREVs will be disappointing for consumers.  There isn't enough clarity on the difference between EREV and HEV, combined with the "entrenched" mindset of the Pickup buyers, I can see how a product like this won't meet customer expectations   

I think c2 is ok from a cost standpoint just not great, but it doesn't have decades of being built with only minor changes like Toyota's platforms.  I just think ce1 showed them even bigger opportunities for low cost.

The funny thing is that it seemed like they just got it sorted out with C2.

I'm guessing that is why CE1 is going to be that down the road...they are hitting the reset button with costs and other things with it. 

I'm really hoping it works out - like you said above, it's been painful to get here, and there's been some pretty stupid decisions made in the meantime.

Eventually Farley will also declare CE1 to be also "not cost competitive" when Toyota eventually figures out how to build EV. This is the fundamental problem.    Farley is right to look at the segment with highest profit margin and go after it but it still boggles my mind that Ford is singularly the only major car company in the world incapable of building and selling a C-segment car and CUV at scale and profit. Ford is well.. Ford, it is not Lamborghini. It's not even Audi. It's like Walmart saying it can't make money operating its stores and will only focus on its streaming business. 

How is Buick a mass market brand when they offer four products and Lexus offers 13?