And I put it to you that Ford’s deliberate move away from commodity vehicles  that tend to be directly affected in  uncertain times.

I hope so, the way Ford’s engineers were going, vehicles were getting more and more complex, the opposite of what Ford wants with speed and efficiency building them   I just hope people stay grounded and ease up on the thoughts of lots of different CE1 vehicles coming in the next couple of years.

Exactly - that's why I think it would do better than EcoSport did.

Yes an Puma is more upmarket compared to Ecosport which always seemed like it was struggling in the wrong market. chevy Trax was a  much better approach

Wishing and actually buying something are two completely different things

Not trying to be political, but I'd implore you to look deeper into this.  What is good for Ford isn't always good for Americans. What is the K-shaped economy, where the rich are getting richer and the poor are struggling? | Fortune

That's not really a fair comparison, and you know it - you listed sedan and crossover versions of B-, C-, D-segment vehicles from two different brands.   So let's pare that list down to sedan body styles (a more accurate comparison):   B - Fiesta C - Focus C/D - Fusion/Mondeo D - Taurus   With the new trucks, we'll have    Compact - Maverick Midsize - Ranger, CE1 Truck, Bronco Truck Full Size - F-150 HD - Super Duty   Maverick, Ranger, CE1 Truck, and Bronco Truck will all overlap each other a lot, so they'll have 4 different truck offerings right in the same size range.  Sure, Maverick and Ranger have different use cases, but you're still adding 2 more models into the segment you already have products in.   They may all do just fine, but at a certain point, it'd be nice to see them put effort other places.

I'm worried Ford will make this a van with a Maverick's nose.   I'd buy an IDbuzz, if it were cheaper, or had a bigger battery, or a PV5 if its ever sold here.  

In other news,  wealthy people are less affected by economic circumstances

I just had an image pop into my brain of a Bronco Sport pickup would be a way of  questioning if BOF is necessary to buyers.