I think we knew these details, but worth pointing out again...
While it will be sold in a single four-door crew cab body style, Field told MT that the truck will be offered with both rear-wheel drive and a two-motor, all-wheel-drive powertrain at launch. Rear-drive models will use a permanent-magnet motor, while dual-motor trucks will add an induction motor at the front axle, just like the Tesla Model 3, which was developed under Field’s leadership. The Ford exec also told MotorTrend that the midsize electric pickup will be available with more than one battery pack, allowing buyers to choose between a lower price or longer range.
GM to take additional $6 billion charge to EV business
GM said charges include non-cash impairments and other non-cash charges of approximately $1.8 billion, as well as cash impacts from supplier settlements, contract cancellation fees, and other charges of $4.2 billion. GM said the charges won't affect its EBIT-adjusted (earnings before interest and taxes) results.
In other parts of the business. the company also took a $1.1 billion non-EV-related charge regarding a restructuring of its China joint venture with SAIC General Motors (SGM). Of that total, $500 million will have a cash impact.
As for the EV business, GM's charge taken on Thursday comes on top of the $1.6 billion it took in Q3 following a "reassessment" of its EV business, giving it a total EV write-down of $6.6 billion in total. The costs come as the automaker reduced EV capacity and battery production and pivoted some EV plants to produce gas-powered SUVs and trucks in the future.
GM said it expects to recognize additional cash and non-cash charges related to its EV business in 2026, but the company believes those "will be significantly less than the EV-related charges incurred in 2025." The company noted that recent federal changes to greenhouse gas emissions standards would impact its sale of emissions credits.
Paywall, but headline pretty much sums it up
https://www.detroitnews.com/story/business/autos/general-motors/2026/01/08/gm-reports-6-billion-hit-from-now-unused-ev-investments
My Buddy has a Wrangler 4XE and has been going through all the BS that has entailed with that. He's been pretty much a life long jeep owner..maybe he'll buy a Bronco next LOL
Yeah its far cheaper and you get more eyes on a product that way vs a car show. Car shows are just about useless these days because the whole game has changed, for better or worse.
Quite correct and as an example, Ecosport was last sold in 2022
with price range of $22K to $28K……
Today that would probably be $26K to $32K which is Compact prices.